Website Closers® presents an Ed-Tech provider within the enormously profitable field of Professional Futures Trading. The company is a leader in providing an eLearning educational ecosystem for those looking to get into trading futures professionally. They provide the training, skills and knowledge people need to succeed in this exceptionally competitive field. In less than a decade, this thriving, user-friendly and transparent company has developed a reputation that far exceeds their competitors with a massive YOY growth rate to prove it. Even though the financial market has been down considerably this year, it has not impacted sales at all – in fact – they are achieving a 32% YOY Growth Rate in the LTM.
The company appeals to entrepreneurs who are either eager to give up their 9-5 job to become a day trader, or experienced traders looking to hone their skills. The company has cultivated a loyal customer base. Today, as a very well-recognized brand within the SIM-to-Funded space, and long-term scale projections of 30+% growth, this brand is a phenomenal opportunity for a buyer to secure a significant position in the rapidly growing trading field. “SIM-to-Funded” means that a trader learns to trade by dipping their toe into the water in a zero-risk environment. Those traders that trade within a set of simple rules can get funded. Traders who pass their evaluation are offered a trading account at one of the co-managed proprietary trading firms this company partners with, and their products include an education program and an intraday futures trading exam that guarantees trader funding upon successful completion.
Since the pandemic and lockdowns in 2020, there has been a sharp rise in the number of Americans interested in becoming a day trader. Once a profession limited to brokerage houses and financial firms, today the internet and trading tools has made it easier than ever to join the ranks of independent traders looking for opportunities in the financial markets.
This field tantalizes people with the opportunity for financial freedom, being their own boss, and increasing their income substantially. It also enables traders to become full participants in the financial markets, making them traders of significant global trading assets.
That’s the customer demographic this educational firm has appealed to, typically men over the age of 35 who are attracted to the opportunity to live off their trading profits rather than spend years in a traditional office job. But there are some unique valuation points about this company and their enviable success, so let’s take a closer look at how they built this operation.
Launched in September 2016, this U.S. based education and evaluation company provides its customers with quality financial education at an affordable cost, enabling them to become a Professional Trader by learning from professional mentors and experienced educational trainers.
Their content is delivered through video sharing services behind their paywall. They also offer users additional resources, including a library of 60+ videos that constitute the curriculum, supplementary videos available to be watched at the traders’ leisure, and quizzes. Their subscription services last until the client passes the evaluation. Until then, the user is billed every 30 days through a SaaS model payment system. These programs offer huge appeal to day traders looking to change their career to full-time trading futures on the CME.
To make the programs more attractive, the company provides levels of discounts each month, with courses and evaluations sold between $75 when heavily discounted to $350, the base price on the most expensive evaluation. Their strongest price point is around $100, a very affordable investment for someone eager to launch a career in this potentially lucrative field.
The company currently offers 4 services that include one plan that is education-only, and three evaluations where the education is bundled into the price.
Sales have been very strong without much seasonality. The company has been able to continue sales and grow profitability throughout the year through smart marketing and the release of new products.
Established market for their services. Their marketing is building a community of traders. Content creation has been a cornerstone of this brand’s marketing tools. They focused on creating content and education material, while also being transparent with their rules and regulations. There are no hidden fees, and they are compliant from a regulatory perspective.
The company also has a popular blog on their website that provides a considerable amount of free assistance to their clients, including survival guides, long-form articles and content written by industry experts. The blog along with their social media accounts has created an online community of traders who regularly interact with this company, helping to give them word-of-mouth referrals, strong organic traffic and increasing sales.
Their social media accounts include 14,000+ followers on Facebook and 8,500+ on Instagram, strong numbers that are delivering 226,700+ unique monthly visitors to their site. They engage in social media postings daily, working on content guaranteed to go viral. Additional content includes videos, text messaging and memes related to trading.
Everything to created in-house by their design and content team, and they also share their eBooks through social media ads, which have become an important lead generation tool for them. Their SEO program includes uses of popular keywords that help boost their rankings in search engines.
Their team is also working now to update their base offerings since their lessons were created in 2017.
The current ownership focuses on overseeing day-to-day operations, negotiating licenses and deals, and planning future expansions. The company’s 55 employees, many of them contractors, oversee daily operations, including customer service.
The current owner is amenable to retaining 5-10% of the business and staying on as a consultant whenever needed.
This company has succeeded in two immensely lucrative fields, trading and educational services, making them a niche leader in this space. This Fintech business brings other strengths to the table, including a strong cash flow and limited requirements for working capital. Everything they do is handled online and there are no inventory needs.
Along the way, they have become a highly recognized brand within the trading world. Those are tremendous strengths for a buyer to consider.
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