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Employee Engagement Internet Company offering Multiple B2B Services in the HR Vertical – #1 Website for this Sector – Large Government & Commercial Client Base of 1,000 Plus – 75% Client Renewal Rate after 1st Year

Website Closers® presents an Internet Company that’s had a spectacular run over the past decade helping companies and government organization get their workforce fully engaged and operating at their maximum potential. From employee engagement surveys to leadership workshops and online certification courses, this brand has become a valuable online tool for companies and organization … and a key reason why 75% of the brand’s clients renew after their initial term.  Offering time-tested employee engagement solutions and proven methods to help companies prioritize their long-term engagement goals, the company has developed a strong global reputation and count as clients such huge entities as the Federal Government, the Centers For Disease Control, and Lockheed Martin.

This brand operates in a highly lucrative HR Field. An organization’s employees are integral to the firm’s overall success. Talented and motivated employees can do exceptional work that elevates the business over its competitors, while a company can suffer if their workers are either inexperienced, lack motivation or are poorly trained. Attracting top talent within an industry and incentivizing them to perform at their best is what all businesses want; finding the best, most efficient path to getting there is an in-demand service. From an employee perspective, it also shows that the company values their partnership and can increase employee loyalty.  In generally, it is a way for employers to attract the best talent.

That’s why businesses are looking for the kinds of services this brand provides, and why this offering has demonstrated so much profitability over the past decade. Starting with a founder who had 30 years of experience in the HR profession, this company charted a unique path to success. It was launched 11 years ago after years as a recognized leadership and engagement thought leader led to repeat requests to share employee engagement and organizational effectiveness best practices. This new company expanded to include a team of organizational development experts who are now helping companies achieve their business goals and improve profits through enhanced Human Capital Management tools. The team’s concepts became a host of services that have helped make this brand the No. 1 web domain in the employee engagement space.

Services include online learning module programs, employee engagement surveys, leadership training materials, multimedia keynote presentations, and a two-day Human Resources summit that hosted in various U.S. cities.  They also conduct public and private workshops featuring an action-learning process and provide consulting services.

The cost of services varies significantly. The HR summits, for example, charge $1,095 per attendee, while the average cost of their engagement surveys can range from $7,000 to $20,000. This brand has never lost a customer that wanted to conduct a follow up survey. The workshops and keynotes average $9,500 per day, and their online certifications average $995 per registrant.  No single service tends to dominate sales. Their top selling service, the Engagement Surveys, are just 25% of sales. The company is used to both one-time transactions and business partnerships that can last for a year.

The brand now has 1,000 clients, ranging from government agencies to specific industries such as insurance (Prudential, Amica), health care (Partners Healthcare), and dining (Cheesecake Factory). All the company’s products are proprietary, and while the company was initially founded around the skills and talents of the owner, the company has successfully transitioned its products to minimize that reliance, thus reducing the risk profile in the business.  As the company has grown, it has benefitted from exposure in news articles and radio and television appearances. Word of mouth has been crucial as well. The brand has benefitted from glowing testimonials from businesses and the directors in charge of human resources, outlining the enormous contributions their service has made to the company’s bottom line.

Marketing has been enhanced as well by the brand’s effective social media presence. Their YouTube posts have become some of the most popular employee engagement videos available today, attracting more than 1.1 million views. Social media posts on sites such as Twitter (where they now have 7,800+ followers) and Facebook are effectively employed to boost organic traffic to their website. The brand has a large email database of 40,000+ engaged subscribers, and they employ an SEO program that continually works to increase search engine optimization. It also includes an educational and informative blog on their website

The company is operating at maximum efficiency within the lucrative field of Human Capital Management, an industry that is growing rapidly and currently estimated at $130 billion, with projections for exponential growth in the future. With strong growth initiatives immediately available, the company can continue to develop its proprietary product line, offering a wider range of online courses and webinar programs. The brand could expand into new marketplaces, launching unique HR Summits that are targeted to specific industries that remain a key untapped market. Another strong addition would be to launch an Affiliate Program that takes advantage of top bloggers and key industry influencers to help drive sales.

The company remains very busy year-round, with the only slow period being in the summer when employees take vacations and around the holidays for the same reason. In addition to the owner, there are two full-time employees and numerous contractors who handle daily operations. With an unrivalled reputation for excellence and high standards, this company’s recurring revenue, customer loyalty and solid growth potential make this a great acquisition target. The owner is available to remain in a minority equity position for up to 2 years to ensure the company’s future success post-acquisition, if needed.

This Online B2B Company Represented by:

Tech, Internet & Online Business Brokers

Listing ID: WC2459

Asking Price
$ 3,260,000
Cash Flow
$ 724,185
Gross Income
$ 1,260,125
Year Established

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