This target is a well-established Software-as-a-Service (SaaS) Internet Company that has been in business for 17 years and has not lost a client in 2 Years. This Sticky Software Company operates as a Web-Based Enterprise Asset Management Platform to help clients manage facilities, including maintenance, security, custodial and landscaping. The business has 100% Organic Sales and an extremely Low Churn Rate. The business has been going strong on word of mouth for 17 years and is prime for a marketing guru to take it to the next level.
This is a Comprehensive Management Software product that has established a strong subscription customer base. This recurring revenue business runs itself, leaving the buyer free to concentrate on pushing the brand though any of the wide-open scale opportunities that exist, including direct marketing and all forms of digital marketing.
The software product is a web-based Computerized Maintenance Management System (CMMS) or Enterprise Asset Management (EAM) system. The role of CMMS software in a company’s software stack is to help reduce equipment downtime, increase productivity, lower maintenance costs, enhance work order management, create preventive maintenance schedules, custom reporting, and much more. Over the past 17 years, the company has garnered a well-earned industry reputation with facility management companies and building owners, including companies that work for federal, state and commercial properties. The product is unique in that it provides significant analysis capabilities with low level data collection, making it is easy to use and understand.
The product is one comprehensive product, meaning that all modules work together towards overall business management, including custodial and maintenance. The target clients are mid-sized organizations that have outgrown their current system due to utilization challenges, including low usage due to difficult processes. This product is subscription based, renewing monthly and annually, with an average contract size of $950. With no clients lost over the last two years, the proof of this company’s stickiness with its clients has borne itself out.
The company runs itself, requiring the current owner to do little other than collect the money. This is an ideal opportunity for an owner to step in and focus completely on growing the business through marketing endeavors, which haven’t been pursued at all to this point. New owners can concentrate on growth of new clients and continuing to optimize software systems. Currently, there are two employees, a Director of Implementation/Support and an IT Developer. The business is wide open to scale. Currently, it has been entirely word of mouth, with no SEO and no social media. Opportunities to explore SEO optimization, PPC, and direct marketing will almost certainly lead to heavy ROI. This is an ideal opportunity for someone looking to jump into the lucrative and easy to manage SaaS world, and who has a taste for marketing.
