Home » Businesses » European eCommerce Brand | Home Security Solutions | 39% Repeat Order Rate | Virtual Operation | 5 Years in Business | 50,000 Monthly Uniques
European eCommerce Brand | Home Security Solutions | 39% Repeat Order Rate | Virtual Operation | 5 Years in Business | 50,000 Monthly Uniques
Website Closers® presents a leader in providing solutions for Home Security through its high-tech Smart Cameras, Video Doorbells, and Alarm Kits. Based in its native France, the company has captured a wide audience of middle-and-upper-income homeowners because their technically sophisticated devices can be easily installed by the homeowner.
Because of its cutting-edge products at competitive pricing and built on a DIY model, the company has strong brand recognition in France and solid customer loyalty. Their user-friendly home security devices are increasingly in high demand, and the company has also excelled at customer service. This is a formula that a new owner could easily replicate while making an international expansion, bringing the business’ security products to other countries across the globe – including in the U.S., where the Home Security Systems Market is now valued at $2.9 billion, and where 39 million households are protected by alarm systems.
Since launching nearly six years ago, this eCommerce company has built up a devoted following of homeowners in France who are providing them with highly enthusiastic 5-star reviews and consistent year-over-year growth in sales. Part of that is the company’s ability to successfully introduce new products, including in different product categories, so that customers keep coming back to their website to find additional ways to secure and protect their homes. It’s working since the company has high customer retention and a 39% Repeat Buyer Rate.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly by launching an international expansion, creating new products and in new categories, and introducing subscription-based cloud services to complement the smart camera technology.
Business Broker Takeaway
Our analysis of this business revealed several key value propositions for a buyer looking for a profitable online business that offers both tech solutions and security devices that are in high demand. We are excited about this business for 3 important reasons:
Streamlined Operations. This is a highly efficient operation, so smoothly run that the current owner spends no more than 15 hours per week managing it, while two employees handle daily tasks that include customer service and logistics. The company also benefits from a simple supply chain. A new owner does not have to deal with any operational complexity, and the company’s business model not only enhances productivity but also maximizes profits. With a lean business model, the company also benefits from low operational costs and higher flexibility in its management capabilities.
Vibrant Marketing Plan. With an Average Order Value of $146, the company maintains profitable sales throughout the year to customers who know their reputation for high-quality security equipment. Getting customers to invest in quality home security solutions is never a tough sell, since home security is a universally shared goal, but this company has done exceptionally well with its lucrative Email Marketing to 41,000+ subscribers, creating a highly engaged customer base. That marketing strategy focuses on regular product launches, monthly promotional sales events, and special offers on their website for first-time purchases.
Profitable Global Market. The Global Home Security Market is booming today, thanks in part to technological advancements that make them easier to use, and considerably more effective at providing protections for your home and office. Thanks to that rapidly improving technology, home security systems can be easily integrated into mobile apps and other smart home devices. In recent years, millions of homeowners have added components to their security systems that include access control devices, video doorbells, cameras, and related alarm systems. The bottom line is that people want to feel secure in their own homes, and this company quickly developed a reputation for providing exactly that level of security to its customers.
The Company
Launched in January 2019, the company’s home security products were engineered so homeowners could install them on their own without needing to hire a professional. This has been a top selling point for the company and gets noted by many customers in their glowing reviews.
The company specializes in rotating cameras that are versatile, and all products are sold under the company’s brand name. While the company’s 7 SKUs sell briskly throughout the year and are not impacted by seasonal factors, the company does enjoy peaks in the spring when customers want to get their home fully secured before they head off on summer holidays. The company also continues to entice customers with Summer and Winter sales when new products are introduced.
Several of their products have become bestsellers and no single product dominates sales. All of their SKUs are sold under the company’s brand name.
Their customers put a high priority on home security and are looking for the most technologically advanced products. The company’s cutting-edge products at competitive prices fit the bill, enabling the company to build both brand recognition and customer loyalty.
Operations
Their products are stored in and shipped from the company’s warehouse, and the company’s streamlined operations enable the buyer of his business to replicate the brand’s successful formula in France to other countries. The company now ships up to 15 orders a day.
This is a lean business model that has minimal staff requirements, and the low operational costs allow the new owner to focus on scaling this business in creative ways.
It’s a highly automated business, with the current owner working no more than 15 hours per week on tasks that include managing PPC ad campaigns, handling customer service, and checking on KPIs. Two employees handle customer service and logistics.
Home security devices are universal products across the globe, and the company’s high-tech devices and attractive pricing have given them enormous success in France. Now it’s time for a new owner to bring this business to other nations.
Contact Website Closers to learn more about this security firm and its growth potential.
