WebsiteClosers® presents a Fast Fashion eCommerce Brand with a 60% Repeat Customer Rate, 630,000+ Instagram Followers and a massive amount of DTC website traffic from highly tuned SEO, SEM, SMO and Email Marketing Campaigns.
This brand represents an opportunity for an ambitious investor eager to get into the lucrative and evergreen Women’s Apparel vertical. This online business has spent the past 11 years cultivating a vibrant customer base for their line of Fast Fashion Women’s Clothing, which routinely achieves glowing 5-star reviews from satisfied buyers.
At an Average Order Value of $116, the brand is providing buyers with both high-quality fashions and affordable pricing, a winning combination that keeps driving up sales. The company is now processing 100 new orders a day and continues to add to its catalog of more than 500 SKUs. The company’s attractive line of fashionable dresses, rompers, jumpsuits and vacation wear now enjoys major peaks in sales during the spring and summer months, and again around the holidays as their products have become popular gifting items. The brand is also a go-to resource for women looking for clothing during vacations and trips.
With all products sold under their brand name, the company has built up considerable brand recognition as a leader in the Full Fashion niche, and a smart social media marketing campaign helped give the company the exposure it needed to grow sales. That’s particularly true on Instagram where the company has found a high level of customer engagement with the 631,000+ followers of their posts, a vital tool for driving sales higher as social commerce becomes more prominent within the eCommerce industry.
With an experienced team in place, the buyer of this company will have the ability to grow a business that is already profitable, well-established, and with an expanding customer base. The seller has demonstrated a skill at finding hot trendy items that customers are looking for, and the company has solid relationships with its trusted vendors, an advantage that the new owner inherits. The founder will provide step by step coaching on how to find the trends and the matching products in the market. It’s a relatively easy process once trained.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and scale it quickly. The business already has a successful digital marketing campaign, but a new owner could build on that by launching partnerships with new influencers, building up the company’s presence on TikTok where their video marketing has been highly effective, and boosting PPC ad spend on Google and Facebook to get a higher ROI and expand sales even higher.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Diverse Product Line. The company maintains a catalog of 500+ SKUs, and continues adding to it on a weekly basis, and the seller has a sharp eye for items the brand’s customers are likely to appreciate. Not only has this dramatically improved upsells and cross sells, but significantly raised the company’s Lifetime Customer Value, thanks to those who sign up to become VIP members. The brand’s product line appeals to women between the ages of 18-55, and many of their buyers have noted that they share certain characteristics, including a passion for traveling and dining in high end settings, giving them a major incentive to look their best. The top returning customers now have a lifetime value of between $60,000 and $78,000, thanks to that diverse catalog.
2. Diverse Marketing. Much of this company’s success is owed not just to their products but also their creative approach to marketing. It includes both paid and organic traffic to their Shopify website. Automated PPC ad campaigns are run on Google and Facebook, strategized by a marketing firm with an excellent track record for strong ROI. The company supplements that with an aggressive email marketing campaign sent out to their 260,000+ subscribers, who get an email newsletter 4-5 times a week. The company also uses SMS text messaging for push notifications and has a highly active social media marketing campaign. In addition to Instagram, the brand maintains 24,000+ followers on Facebook, 19,000+ on Pinterest and 11,600+ on TikTok. Influencers are also part of the brand’s marketing strategy, and combined these tools are delivering a whopping 100,000+ unique monthly visitors to their website
3. Efficient Operations. Since Fast fashion brands have a higher-than-normal turnover on inventory, the company has been quick to jump on new items coming out weekly, while operating efficiently out of a 4,000 square foot warehouse ideal for fast shipping. The brand tends to keep its inventory very low so they can sell out quickly, and then buy the next batch of new arrivals. This approach has been working well for them, and with trusted and reliable relationships with their suppliers, the company is ordering new SKUs weekly. Orders are packaged in custom clothing tags and black poly mailers used for branding purposes. VIP and first-time customers get a flyer with a discount code for their next purchase.
The Company
First launched in 2014, the company now operates with the support of a creative team of seven experienced staff members, including two fashion models, two employees responsible for order fulfillment, a videographer, a graphic designer and a supervisor of their CRM and customer service.
The team works 40 hours weekly in their warehouse for receiving and tracking inventory and fulfilling orders, while the creative team manages email and video marketing and planning photoshoots.
This has become a highly profitable apparel business with a loyal customer base and plenty of scale potential. The company’s track record for finding and launching new products, then creatively advertising them to new and existing customers, gives the new owner a significant foundation for turning this brand into a much bigger player in the women’s fashion vertical.
This Company is Represented by:
WebsiteClosers.com
Technology, Internet & eCommerce Business Brokers
WC 3562