Website Closers® presents an eCommerce company with an exclusive line of natural, hormone-free products in the Female Health and Wellness Product market. This trademarked and word-marked brand encourages women to have healthy relationships with both their partners, and themselves with a range of products, including Supplements, Oils & Suppositories. All products have custom formulas to offer their customers the best results, and cover a variety of common issues and needs in their audience base. They have an Average Order Value of $71, and their website features a vast number of enthusiastic reviews from their happy customers.
The global market that this company is based in is expected to see incredible growth within the next few years, with a strong CAGR of 12.4% throughout the forecast period. By 2026, the market is predicted to reach $125.1 billion. The US market has been going just as strong, having been worth $10.3 billion in 2021, and with predictions to rise by a CAGR of 7.67% through the forecast period. This growth can be partially attributed to the popularity of eCommerce, as it provides customers with a discreet way to buy their products, and get them delivered right to their door.
Another reason why the market has been able to thrive is the recent surge of destigmatization efforts. There are communities focused on educating others on how the market’s products can benefit them, spreading awareness, and encouraging people to try the products out for themselves. This has led to less taboo around the market, and opened a widescale discussion on the subject. Because of this, there are more people than ever that are curious about what the market can offer them, leading to more overall consumers and demand.
As the company provides high-quality products in this evergreen market, they have been able to flourish with little trouble. They enjoy a sizable customer base and use their Instagram to better interact and engage with them. They make regular posts that endorse positive health and wellness and encourage customers to look after themselves and their needs. This strategy has led to over 81,000 followers on their Instagram page, with more joining by the day.
Their social media strategy has served as an excellent source of organic traffic, which they supplement with their consistent marketing tactics. They have built an ad campaign on Google Search that brings in many of their customers, and periodically partner with popular influencers to spread brand awareness. This approach has proven to be successful, as the company now sees over 22,000 visitors every month to their website on average, and have over 5,000 contacts in their email database.
The company has been structured in such a way that its management requires little more than 6 to 8 hours per week. The owner merely has to check in to handle ads and inventory, and occasionally answer whatever questions the virtual assistant might have for them. As the business is incredibly turn-key, the transition will be made much easier than with most deals. Not only that, but the VA, who serves as the brand’s customer service representative, can be transferred along with the business. As the VA is already qualified, the buyer won’t have to rush and find staffing post-transition.
Their sales are made exclusively through their Shopify channel at the moment, which presents a great scale opportunity. As Amazon is seen as the top marketplace for consumers interested in this category, expanding there would serve as a fantastic, near-term way for the company to grow its profits. Another possible route for expansion would be the wholesale market, as it would let them break into B2B sales and diversify their sales channels.
The company’s Google ad campaign could be polished by adding sales channels for several of their SKUs, such as their intimate moisturizer. This would better advertise their individual products, and target any customers looking for a specific item. SEO practices would also be helpful, as the implementation of certain keywords, and proper utilization of their blog, would give them a better standing in search result rankings.
Google is far from the only way that they could improve their marketing strategy. They could also work to make their email campaigns more effective, rolling them out more frequently and making them more targeted to their customers. They would also benefit from partnering with more well-known influencers, as their broader reach would let them advertise to more people than ever.
Additionally, the company could introduce new nutritional products made with female buyers in mind, letting them enter a new niche. A possible subscription-based service and bundling system would help with this, as it would make buying in bulk from the brand much more affordable.
If you’d like to learn more about what this deal can offer you, then contact Website Closers for more information.
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