Website Closers® presents a 5-year-old, Full-Service Marketing Agency that is specialized in helping entrepreneurs and musicians alike. They offer a selection of useful services, such as music promotion, campaign management, social media campaigns, SEO, and marketing consultations. Their most popular service, however, is their PR work, which handles reputation management, TV interviews, and other valuable aid to launch clients into the spotlight.
The strength of their services has not gone unnoticed, winning them several high-profile clients such as Cardi B, Google, Target, Snoop Dogg, among others. They boast an expansive email database with roughly 6.8 million subs, which they regularly utilize through their email marketing campaign.
Business Broker Takeaways
1. Strong Client Base. The agency’s impressive client base gives them several advantages over their competitors. By serving household names like Google, Tide, and DoorDash, they strengthen their reputability and reputation in their industry, encouraging other large clients to seek out their services. Their portfolio is a useful advertising tool, and as they continue to work with well-known clients, their services will grow more appealing to the average consumer.
2. Excellent PR Skills. Their clients’ high satisfaction with the brand is grounded in their accomplishments. They consistently land their clients in top-tier media and news publications such as New York Post, Glamour, Forbes, Newsweek, and USA Today. Their excellent PR experience and service has set them apart in the marketing industry, and they have bolstered their brand image further with their top-notch brand building and consulting.
3. Growing Advertising Channels. The agency has just started advertising, with their strategies consisting of Google and Facebook ads, cold outreach on social media, and an email marketing campaign that utilizes their sizable subscriber count. These tactics generate roughly 20% of their sales, but the sellers expect that this number will grow with time. They also regularly showcase their case studies, which lets their impressive track record and client base speak for themselves.
Operations
The 2 current owners are responsible for everything from marketing and operating the business, to fulfillment and taking sales calls. They also manage other resellers and partners as well as clients. Outside of ownership, the agency employs three workers in the following roles:
• Account Manager
• Outreach & Marketing
• Outreach Specialist/Developer (Virtual Assistant)
As the agency is entirely virtual, they require little to no working capital to operate.
Scale Opportunities
The agency has found an excellent niche in their industry, which will give the right buyer a strong foundation to build upon. A good starting point would be to employ new staff, both to increase production capability and to take a few responsibilities off the new owner’s shoulders. This could include a dedicated sales team to help improve the agency’s profits.
The agency could boost their profits further by polishing their marketing campaign. They could get better copy for their email marketing, scale their cold outreach, and make more funnels with paid ads. They could also improve their organic traffic by creating a blog and posting more actively on social media, as their posts are typically limited to about 1 or 2 every week.
Conclusion
This agency provides an excellent foundation for a buyer who knows how to make the most of it. They are a unique acquisition with an impressive client base to work with and could rapidly scale with a strong marketing plan in place. The US, UK, and Canada are all excellent sources of growth for this brand, and the sellers are willing to stay on post-acquisition to assist the buyer until they feel comfortable with their new role.
The ideal buyer would have good communication skills, have a cool head under pressure, and sales knowledge.
