Website Closers® presents a Full Service and Fully Virtual Digital Marketing Agency that specializes in public relations, brand authority, and music promotion, a unique mix that enabled the agency to service thousands of clients over the past 6 years. The agency’s skill at getting their clients profiled in top media outlets has attracted the attention of leading music industry entertainers such as Snoop Dogg and Cardi B, while their skill at public relations has attracted both entrepreneurs starting their first business to Fortune 500 companies and major corporations. Their email database says it all: The agency has nearly 7 million subscribers.
With the rapid growth in eCommerce and the need to stay ahead of competitors, this agency has proven adept at attracting new clients looking for guidance on how to grow their brands, boost their careers, and open new doors of success. The company has been flexible in assisting clients with their promotional needs, and clients have responded with high praise for their professionalism, high-quality work, and ability to get their clients profiled in leading news outlets. That includes USA Today, eNews, Yahoo, Forbes, Maxim, and other publications and live TV interviews that have helped establish their clients’ brands.
The current owners understood exactly what their clients wanted and needed to be successful since they quickly built up this agency on their own, proving adept at attracting celebrity clients and industry giants such as Google as clients. This 100% virtual business can be operated anywhere and has minimal working capital needs. The company’s decision to focus its talents on services for entrepreneurs and musicians not only brought them a steady flow of new clients but also enabled them to attract much larger companies impressed by their case studies and success stories.
While all online businesses rely on digital marketing to drive revenue, not all companies understand how to do it effectively. Part of that is because trends in digital marketing continue shifting, and digital agencies are the ones that stay ahead of emerging trends for the benefit of their clients and to keep them competitive. Digital services recognize that organic traffic is the lifeblood of any online business, and success can be difficult to achieve without it. This agency has demonstrated that its clients can be aspiring entrepreneurs new to eCommerce or popular celebrities, and the business can boost the success rate of both.
With this agency’s track record, there are multiple opportunities for a U.S. Buyer to acquire this company and then scale it quickly. That could include hiring a dedicated sales team, using new digital marketing tools such as video marketing, partnering with influencers and affiliates, and expanding services to drive sales higher.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Strong Marketing Plan. In addition to helping clients build brand recognition, this agency has always understood how to market its own services and has used numerous digital marketing tools to attract new customers. That includes regular email marketing to their 6.8 million subscribers, running paid media on Google and Facebook, and more recently, doing direct messaging on social media where they profile case studies. The company also maintains a blog on its website to boost its organic traffic and attract new readers. While the business benefits from highly enthusiastic customer reviews and testimonials, these digital marketing tools have also contributed to their steady growth.
2. Lean Operations. All revenue comes from the company’s website, which includes a mobile site. The business is operated entirely online and can be run anywhere. The two owners employ workers including an account manager, marketing and outreach coordinator, and developer, while focusing themselves on additional tasks such as taking sales calls and handling order fulfillment. Their overhead is low, and their high client base has brought in plenty of recurring revenue. A new owner could easily hire several virtual assistants to manage many of the tasks now being handled by the owners, and no special skills are needed to operate this agency. A knowledge of sales and good communications skills would be helpful, though.
3. Growing Client Base. The company maintains a unique and strong brand, which has helped it attract an impressive client list. Their clients have included Target, Happy Jewelers, DoorDash, Mayweather’s Boxing + Fitness, and Night Vision Guys, and celebrity clients such as Bryce Hall, Mikaela Lafuente, Armand Peri, and Charly Jordan. This impressive list has given the agency a distinct advantage over competitor agencies, and the company has used its social media accounts to profile these case studies and demonstrate what they were able to accomplish for each client.
Conclusion
This business has become popular because of its ability to customize a marketing campaign to meet the unique needs and budget of each client, regardless of the size of their company. From digital ad management to music campaign consulting, social media marketing, and more, this agency has demonstrated it is fully up to speed on the best marketing tactics being utilized today.
The business has also impressed clients by maintaining access to 1,000+ different media outlets and networks across the globe, giving them the ability to get much-needed exposure for their clients.
With their impressive client list, track record, and attractive scale options, this is a golden opportunity for a shrewd investor to secure an excellent foothold in the world of digital marketing, public relations, and the evergreen music industry.
