WebsiteClosers® presents a results-driven, full-service LinkedIn Marketing Agency. They wield a unique LinkedIn outreach strategy to generate high-quality leads for their B2B clients. This strategy bypasses sending limits by 5x, giving clients a significant edge over traditional marketing tools or agencies.
The company offers end-to-end appointment-setting solutions, including outbound strategy, targeted messaging, and meeting scheduling, adding to their value. Their marketing approach has led to a reputation for offering proven success with guaranteed outcomes, with clients being assured of at least 10 qualified leads over 3 months.
Client Base & Marketing
The agency’s consumer base primarily consists of clients in industries such as software, tech, consulting, and staffing. As companies in these markets require marketing regardless of season, the agency sees no seasonality throughout the year and enjoys 55% Net Profit Margins. Their client monthly retainers range from $1k to $5k and they generate between $150 to $300 per lead through their pay-per-lead model.
They also use their LinkedIn expertise for their own ends, with 95% of their marketing campaign using the LinkedIn platform. The remaining 5% of their ads are done through referrals.
Scale Opportunities
The brand is well positioned for expansion, and with the right buyer, they could enjoy a surge of growth.
The new owner could start by improving their advertising plan, which they could accomplish by diversifying their marketing channels with email campaigns, Facebook/Google ads, and other outreach strategies. They could also expand their LinkedIn campaigns by increasing their accounts and upselling current clients.
The agency could also introduce new service offerings, including BPO/outsourcing and additional management features. This would add to their appeal as a marketing agency, open new upselling opportunities, and make them a more appealing option for their target demographic.
Business Broker Takeaways
1. Client Centric Approach. The agency combines their comprehensive services with a client-centric approach, which fosters confidence and trust among their audience. They use proven strategies tailored for the staffing and tech industries alongside their top-of-the-line customer support. This has given the company a strong client retention rate, fueling their growth.
2. Cost-Effective Operations. The company delivers exceptional ROI with a CPL under $15 and consistently book quality meetings at scale for under $25 per lead. This is for the agency’s own internal marketing and helps them book over 300 sales calls per month.
Their operations are made even more efficient by hiring a highly skilled and cost-effective Philippines-based team. The agency’s team includes four account managers responsible for managing LinkedIn responses, a senior account manager, a COO, and a CTO.
3. Decreasing Workload. Current ownership spends between 20 to 25 hours per week overseeing operations, fulfillment, and closing deals. Their responsibilities are decreasing as the COO takes on more duties, however, meaning that a buyer can look forward to an even lighter workload.
Additionally, the co-founder is willing to assist the new owner post-transition if needed, which will allow them to quickly adapt to their new responsibilities.
Conclusion
This acquisition is an excellent choice for a marketing agency looking to offer LinkedIn services or aiming to scale their operations. The systems the agency has in place, alongside their excellent cost efficiency, could quickly amplify lead generation for an existing marketing company.
They would also be a great purchase for a buyer who understands sales, marketing, and basic operations, and has the knowledge and ambition needed to scale a business.
