Website Closers® presents an eCommerce Gadget & Toy Brand that’s soaring to new heights within the enormously profitable Toy Industry by primarily using TikTok to push the brand. A key aspect of their success has been their popular Flying Toys. All products are sold under their brand name and are irresistible to kids, teens, the many parents who buy them, but also adults who love the adventure these flying devices provide when they’re enjoying the outdoors.
Their unique toys are the kind of product that results in a lot of impulse buying or unplanned purchases once a customer is directed to your store. In this brand’s case, their innovative and artificial intelligence toys have enjoyed enormous attention through the company’s active social media platforms, particularly on TikTok, as mentioned, where the company has a phenomenal 246,000+ followers and has enjoyed a stunning 300 Million views and 4.2 million likes.
With that kind of exposure, the company has been growing and has the foundation set for much more growth. The company operates in the sought-after toy industry, which had sales of $101.9 billion in 2022, and more importantly, outdoor and sports toys have been among the highest-grossing category in the U.S., worth $5.36 billion in sales. That includes the increased popularity of tech-centric toys, including technologically advanced RC cars, planes, helicopters and boats. Kids and adults alike love these products, and they are becoming even more popular as games and activities are created that use these flying toys.
This company has an average order value of $25, and sales growth has been solid for the company’s three top products (with 9 variations altogether). Their growth opportunities are exceptional. The company operates on its own Branded Shopify Website and could enjoy tremendous growth by adding their listing to the platforms of eCommerce giants such as Amazon, Walmart and eBay.
Their sales could be expanded outside of the U.S. for a major international reach, and the company has explored the possibility of expanding its SKUs to include games that can be played along with their flying toys. There truly are limitless possibilities for this one to become a significant leader in the niche flying toy/drone space.
But first, let’s take a step back and explore the company’s unique history.
Launched about one and a half years ago, the company faces limited competition for its current gadget line, and has become a leading brand within the flying toy niche space. Their flying toys are designed to perform a wide range of tricks and stunts and to help build the user’s skills and are also suitable for buyers of all ages, and used both indoors and outdoors. They’re designed to be durable and safe … items that do tend to weigh down others in the flying toy space.
Social media has been a boon to the company’s fortunes. Their videos on TikTok demonstrating the joys of using these toys in action have sent their sales to lofty heights, and they also appeal to the 10,000+ followers on their Instagram account. That viral presence on social media has helped to continuously expand their customer base, particularly among 18-to-24-year-olds who like the short-form videos they regularly post. The introduction of new products would create significantly upsell and cross-sell opportunities.
As it is, the company’s sales peak during the holiday season as these toys become ideal gifts for children and adults alike, but the store remains profitable year-round. The company benefits equally from having their products drop shipped from their supplier so they only stock products for less than a month out of the year, providing huge savings to their bottom line.
One huge benefit for a buyer is that the company’s marketing strategy has proven to be very successful, which will be perfect for new products as they are rolled out. Their ROI from TikTok alone is 220%, and that includes organic, with support from paid ads with viral posts. Their social media marketing has given the company an enviable 187,000+ unique monthly visitors to their website.
The company also shows a future of high growth from its SMS texting program. Those text messages include abandoned cart reminders to customers that didn’t finish checking out, and product cross-sells to let the customers know about other SKUs. The ROI on their SMS marketing is well over 2,000%.
Email marketing is a key tool for a new owner. The company has 73,000+ in their email database, with 53,000+ subscribers which could effectively be used for keeping their customers fully engaged on a weekly basis.
The company’s growth to date has come without an SEO program, and they could certainly invest in one, including the use of an informative blog on their website that provides more details about flying drone toys and related products.
The company has explored an influencer campaign on their popular social media accounts to help expand their audience and demonstrate authenticity in this space, to benefit a new owner.
