Website Closers® presents a Worldwide Publishing House that has given a platform to an increasing number of eager novelists, new and experienced alike, making it easier for them to promote their works to a wider audience. They have been a shining beacon in an age where the internet has transformed the publishing world far beyond what it was before, giving writers a tried-and-true independent publishing house to partner with.
Their main draw has been their book self-publishing and ghostwriting services, which are two highly in-demand offerings within their industry. Whether a writer comes to them with a book they haven’t yet gotten published, or a creative approaches them with an idea they want to see come to fruition, the company can offer them the kind of services that were once reserved for top publishers such as Random House. The company also generates their own organic advertising every time they publishes a book, as their logo goes on each one. The copyrights of each book are then registered to both the author and the company, with the company maintaining distribution rights.
They have published nearly 1,000 novels thus far, and have recently launched a third key service that provides audiobooks to clients. As both the self-publishing and audiobook markets grow in scale, the brand is expected to increase sales by 30% in 2023. This prediction has credence, with their Average Order Value having risen from over $1,980 in 2021 to $2,499 in 2022.
The brand has flourished as well as they have in part due to their books being available worldwide, which has helped give them 71% Year-over-year revenue growth and 47% YoY SDE Growth. Their reach, great services, and strong marketing plan and SEO campaign have all let them hit the top ranking on Google searches for Book Publishing.
Their future is booked with plenty of opportunities, as the public’s interest in new and fascinating novels, along with the thousands of writers looking to self-publish to make their start in the literary world, has led to the brand having great evergreen appeal. A closer look at their operations will show exactly how the company has paved the way for a bright future.
The company has built their impeccable reputation through their worldwide publishing services since their launch, as well as their English and Spanish translation services. The reach that the former service offers customers has made it their best-selling package, and their translation and new audiobook services are quickly on the rise to account for a larger part of their sales as well. They have also seen their package deal that combines ghostwriting services with global publishing perform well.
These services have thrived among writers who have penned a book but aren’t sure how to publish it. The company ended 2022 with 444 clients, who were nearly evenly split between men (55%) and women in mid-to-high income levels. They have little to no seasonality, and with 7 service offerings and a qualified team of independent contractors to manage their day-to-day operations, they’ve been able to enjoy steady recurring revenue that is only growing with time.
Their team of contractors acts as the spine of their operations. A general manager handles day-to-day tasks and operations and works alongside a sales manager, graphic design manager, copy and content manager, customer service representative, and a sales coordinator and representative. This excellent team has reduced the current owner’s workload to no more than 10 hours a week.
The brand also has additional contractors available to work on the book cover and layout, copy editing, proofreading, translations, social media postings, and web development.
Every book that the company publishes has a schedule for each department to manage, and when a book is ready to hit the shelves, the employees responsible for working on it contact the author to make sure everything meets their specifications.
Because their operations are handled digitally, there’s no need for them to manage an inventory of books or shipping. Their lack of warehouses or brick-and-mortar offices means that the buyer will be able to operate the business anywhere in the world.
The company has used Google PPC ads to generate traffic for their website, which makes up for 87% of their total traffic. They complement this with specially chosen keywords in the site’s metadata to bring in new customers. These efforts, along with their logo being featured on every book published, have led them to enjoy an average of between 11,000 and 14,300 unique visitors every month. In 2022, this translated to roughly 5,670 conversions with an 8.5% click-through rate, and they now see an average of over 470 qualified leads every month.
They’re in the process of setting up a new website that will exclusively serve the US and other Englishspeaking regions, which they predict will lead to a sharp spike in their overall revenue. More specifically, they expect that they’ll be able to close more than $6 million in sales throughout 2023 by placing more of a focus on these markets.
Their over 12,000 strong email subscriber count means that they’ll easily be able to upsell their new audiobook services for upsells to existing clients, and their rising Repeat Customer Rate means that customer loyalty could more quickly be cultivated this way.
This acquisition will thrive so long as there are writers looking to get their books published, and the vast number of artists in the world means that they aren’t short on possible interest. Writing and reading new novels have become more accessible than ever before in the digital age, and the evergreen nature of the business means that the new owner stands to benefit strongly from this rapid rise.
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