Website Closers® presents a thriving eCommerce Brand in the Pet Vertical that specializes in the sale of Pet Air Purifiers. Within a remarkably short period of time, they have established themselves as a reputable player in their evergreen market with their unique and exclusive Pet Air Purifier product, creating a strong niche presence that sets them apart from competitors, and giving them an Average Order Value of $111.
They have a streamlined product roster of 9 SKUs, which are branded and privately labeled to build a sense of trust and loyalty among their consumer base, as well as to protect their key product. Their modest SKU count serves the purpose of simplifying inventory management and product development, which reduces operational complexity.
The company utilizes a hybrid inventory model, with most of their products being DropShipped. The remaining inventory is handled via a domestic warehouse and the brand has plans to have a more stock-heavy model as the business continues to grow. This hybrid model also helps to cut down on their complexity, making for more streamlined and efficient operations.
The day-to-day responsibilities of the owner consist of checking in on Meta advertising, Google advertising and Email & SMS marketing. The efficiency of operations keeps this business very simple and straight forward to manage. The company boasts over 150,000 email subscribers and 13,000+ followers across their social media platforms.
Outside of the owner, the company has no employees. However, the brand does hire VAs, who are responsible for operations & customer service, customer support, and social media. These contractors can transition alongside the business, which will save the buyer the headache of scrambling to fill these positions or take on these duties themselves.
The evergreen status of this brand puts it in a great place for an enterprising entrepreneur to take over. The buyer could quickly scale them by improving upon their current digital marketing plan, which they could do by taking advantage of the vast and valuable content database that they’ve accumulated. This would also be beneficial for expanding onto other well-known eCommerce platforms like Amazon.
Launching on to Amazon would allow the brand to quickly tap into a wider customer base and increase revenues. Amazon would also help them pursue expansion into promising international markets such as Europe, where growing pet ownership trends can be found.
Adding additional products is also an immediate opportunity for scale. The brand is currently positioned to launch a supplements line. Expansion into other new pet product categories to diversify their product line, boost sales, customer retention, and cater to a broader potential consumer base is an additional opportunity. Other options for scale include creating a dedicated mobile app for the brand to enhance customer engagement, loyalty, and ease of purchase.
This is a paw-sitively perfect deal for an ambitious buyer. With strong valuation points and significant growth potential, they are well-positioned to reach even greater heights by capitalizing on their identified growth opportunities.
