Website Closers® presents a booming eCommerce Brand that has impactfully reached the Male Demographic to create a highly unique brand of Handcrafted Leather Shoes. All of their in-house developed shoes are designed, tested and endorsed by an in-house team of Professional Shoemakers. This is unique offering that not only successfully sells product direct-to-consumer, but that also designs and manufacturers the products they sell. What a huge opportunity to step into a business that has proven the concept in spades, and is ready to be taken to the next level. Whether a professional cobbler or an eCommerce Specialist, there are teams of people in place to assist with a smooth transition and teach a buyer everything they need to know about the Men’s Handcrafted Shoe Vertical.
With the impressively distinctive look of this brand’s men shoe line, this business has seen an amazing net profit with a projection of growth continued to trend. Already gaining an average of 500 to 1,000 orders per week, this business is operationally impressive and ready for a growth-minded entrepreneur to step in and continue the brand’s impressive historical results.
Considering that the footwear industry remains one of the steadiest and most reliable, it is worth more than $400 billion globally. A strategically designed brand with stunningly designed shoes marketed effectively to a powerful niche with tremendous disposable income, scale is ongoing and planned. Just a few of their growth opportunities include branching into other men’s fashion items, expanding the current product line of men’s shoes, increasing the marketing plan to include an SEO program, and the expansion of their phenomenally successful social media efforts to additional platforms such as TikTok, Pinterest, and YouTube.
This company was launched last year to market men’s dress shoes, with the potential to eventually expand to other areas of men’s fashion. Their shoes are produced by professional cobblers and shoemakers, and are designed, and tested before being sold at affordable prices. The brand has an average order value of $84. In addition to the quality of their SKUs, this brand has also put a strong emphasis on impeccable product quality and customer service. In fact, they allow buyers to contact the company 24/7 and promise a quick response along with a reliable follow up system for gaining as much feedback as possible.
This customer-first approach has helped this brand develop a fast-growing, highly engaged, and loyal customer base. Seeing incomparable consumer reactions, this company now carries an email database of 26,100+ addresses, which has helped the brand refine their successful email marketing campaigns.
The brand has also found thousands of satisfied customers by offering free shipping on all orders, which has created extremely high demand for their SKUs. The company receives 30-40 customer service tickets each day. Selling only through their own Shoppify store, this company could see incredible growth with the development of an Amazon storefront, Etsy shop, and even retail connections with stores such as Target and Macy’s.
With sales reaching as high as 1,000 orders per week from their committed customer base with a minimal investment of time. However, there are plenty of opportunities to quickly scale. Expanding its social media outreach while increasing SEO efforts and channel diversification are all highly promising paths.
Part of the company’s success has been due to its strong social media presence. With a massive Facebook following, the brand has devoted 95% of its marketing budget to PCC advertising on that Facebook, with some revenue also going to Google AdSense and Snapchat ads. This simple yet effective strategy leaves a lot of options for a more aggressive marketing campaign, including an expanded email marketing campaign that consistently sends out scheduled messaging on a regular basis as well as direct interaction posts such as sweepstakes, polls, and more.
The company would also benefit from an SEO program that would include backlinks on the website and a blog for increased organic traffic, as well as an influencer marketing campaign through their social media accounts.
Product diversification is another surefire way to grow. A new owner could expand the existing shoe line or scale into other premium men’s fashions such as watches, slacks, and ties.
This eCommerce site utilizes a 100% cloud-based model that allows the current owner to review and manage orders and operations from any device, anywhere.
The owner now spends about 3 hours each week operating this business, with primary tasks that include purchasing inventory, overseeing fulfilment, marketing, and determining the application of strategic initiatives. The owner has one full-time employee who handles all customer service tasks along with a team of contractors who handle fulfillment, inventory management, and custom packaging, while content creation is handled by a professional photographer.
With the footwear industry projected to enjoy 4% growth heading into 2022, this brand has a solid foundation for continued profitability and excellent options for expanding.
With such a well-established reputation earned in just 11 months, this business could rapidly scale by adding brands to this marketplace, effectively launching an in-house shoe brand, or even introducing a wholesale B2B strategy that targets brick-and-mortar retailers.
