Website Closers® presents a dominant player in the rapidly growing Person Search sector, which is becoming considerably more in demand as spammers, scammers and unwanted robocalls continue to multiply. These confidential Person Searches have become enormously appealing among smartphone users eager to find out who has been calling or texting them, and these services are giving them instant results. With the number of smartphone users in the world now at 3.8 billion, or 48% of the world’s population, that’s a massive number of potential customers to target.
This four-year old brand provides several services within this niche field, including person search, reverse phone lookup, person reports, reverse email reports and reverse address reports. Customers can access the service for as little as $0.99 for one search or sign up to their membership plan for $24.95/mo or pay an additional $9.85 for a detailed background report.
This service has become more widely used today as a security tool. Not only can a phone user learn who has been calling them but can also run a number to ensure a website is legitimate and learn more about who runs an online store. This is a way to identify an unknown number and protect yourself from spam and fraud without the caller ever knowing you discovered their identity. Cybersecurity is a rapidly growing problem worldwide, and no one is exempt from its risks For a fast-growing number of Americans, the monthly cost of having access to a service such as reverse phone lookup vastly outweighs the serious dangers of having your phone and all its data hacked.
It’s within that context that this eCommerce company has seen its profits skyrocket over the last two years. Launched four years ago, the company has recently created additional products beyond the reverse phone lookup however these new products have yet to be marketed in any way.
Profit margins are at 20% and continue to rise. Gross revenues are surpassing a whopping $18 million a year as customers flock to take advantage of this unique service, with up to 40,000 new customers being added each month. The company has established itself as a quick and reliable resource for getting the information about any unknown caller.
The brand has become an effective player in the market for people who rely on online searches, which is virtually anyone with either a laptop or smartphone. Google has estimated that the market for more specialized background checks and reverse phone hookups is expanding by up to 20% annually, indicating that any company with a strong eCommerce platform and reputation for reliability in delivering these services can expect plenty of growth moving forward.
The company’s average customer lifetime value is $35, a strong indication of just how many people have signed up to use their services in the past 4 years. Most of the new services this company has introduced haven’t been marketed yet, which presents a tremendous opportunity moving forward. Right now, the company has relied entirely on PPC ads on Google to generate traffic, with no other advertising on any other platform. The opportunities to expand the company’s digital marketing approach are enormous.
The company does not have an SEO program but could develop one, including a blog on their website, to boost organic traffic and expand an already booming customer base. Their typical customer spans across all age groups and other key demographics and comes down to anyone who simply wants to get more information about who has called their phone. It includes people who want to learn who has been calling their significant other or their child’s phone – that last group putting the emphasis back on safety and security, a key driver of this industry’s growth.
Their plans are also popular with people who want to see if their babysitter or other hired hands have criminal backgrounds.
With so many existing customers who appreciate their service, the company has amassed a whopping 700,000+ names in their email database. An email marketing campaign could be a huge game changer for this brand, and the same is true for launching their first social media marketing campaign which could be used to improve brand awareness.
With little effort, a new owner could begin promoting all of the newly developed services that are just waiting to be marketed. These include reverse email, reverse address, person search and background reports, which hold out the potential to send revenue soaring.
Other growth options include expanding PPC buys to Bing and other search engines, developing an affiliate network to generate more traffic, and offering payment processing, which could dramatically reduce their overall costs.
The bottom line is that as the technology continues expanding and becoming more sophisticated, this business has a lot of different options for how to expand its service offerings, keep customers coming back, and finding new ones.
This is a business operated entirely through a laptop and is fully automated. The current owner now spends just 30 minutes a day reviewing stats to make sure everything is running properly. The brand now receives 400+ customer service inquiries a day, which is outsourced to a company called Influx which has an 8-person team to answer questions and provide refunds.
This company has a solid operating foundation that should be very attractive to a prospective buyer, a fully automated system that continues bringing in higher and higher revenues. It’s a simple business model, but an astonishingly lucrative one.
Since the technology behind smartphones and online searches keeps getting better, this company is certain to have opportunities to provide new and improved services in the future. Based on their profits to date, that means a company poised for tremendous growth.
This Internet Business is Represented by:
Technology & Internet Business Brokers
Listing ID: WC2424
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