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High Growth Vitamins & Supplements eCommerce Brand – Amazon FBA – Low Concentration – Rave Reviews


This ever-green opportunity was founded in 2016 by a budding entrepreneur that has grown this exciting eCommerce Business to unprecedented levels since inception. The company operates a well-known Nutritional Supplements Brand on the Amazon Marketplace, where it currently focuses its sales efforts. The brand offers consumers high quality Multivitamins, Supplements and other Health & Wellness Consumable products across a number of health categories, including Supplements for Bones and Joints, Cognitive Health, Digestion, Personal Health and Weight Control (where they currently hold a Best Seller Tag).

The business will present well in front of investors and lenders – the owner is currently in search for more of a partner, than just an acquirer. While he would like to have a nice liquidity event now, he is also very proud of the successful brand that he has created and excited to remain involved after close with a strategic partner that has the skills, experience and connections to help him take this business to the next level. To this end, he is interested in maintaining some equity in the business while he works alongside a partner to grow this business to $10M+ of EBITDA and beyond. And given his proof of concept in building this brand to unbelievable levels in just over 4 years on the platform, there is no question that he can be an ally in helping other companies with their needs on the Amazon marketplace.

The owner has created a system and team that efficiently and rapidly identifies product opportunities, researches new SKU opportunities, and launches them effectively – resulting in a quick ROI. The company’s growth rate is off the charts and on pace to set new goals each month through the balance of the year, and beyond.  Thanks to their diverse product line and category array, this retailer sees low seasonality across over 49 SKUs in a space that is increasingly moving online for both initial and recurring purchases. The brand is very well represented through high quality imaging, product descriptions and website landing pages. The company has a small support team that will come along with the new owner (if needed). Transition to new ownership will be seamless and efficient. Relocation to anywhere in the world is possible as no physical location is necessary. No previous experience with eCommerce is necessary for this business – everything will be trained after closing as part of the transition.

This company has built itself atop an easy to run, low overhead model requiring zero office and no warehouse overhead, eliminating the need to deal with large employee or office expenditures. Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, storage and shipping needs, reducing the need to deal with or ship products from its own warehouse.

In 2020, the US Market Size for Online Vitamin & Supplements Sales are $18.3 Billion with a 17.4% growth in eCommerce sales from 2015 to 2020 in this category. And even though the online segment is growing at this pace, Brick & Mortar sales of supplements are also growing. That being said, Vitamin and Nutritional Supplement Sales represent the largest sales category in the online consumer healthcare space –without any indication that it will slow down any time soon. And during the COVID-19 Pandemic, the sales of Supplements online have skyrocketed even more, making it difficult for retailers to stay in stock. It is believed that this trend of buying Vitamins and Supplements online will stick with more consumers as the Pandemic passes.

With a low necessary workload based on current sales, a new owner can choose to run the business as is, and reap the rewards, or to invest in the growth of the company, which primarily would be simply through adding new product lines, the acquisition of inventory to begin selling on other channels and internationally and the development of off Amazon opportunities. Situated for scale in a variety of ways, this collection is ready for expansion into almost any international channel and would be any easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, and even other segment-leading channels such as iHerb and This is a potent, high margin investment that is ripe for the entrepreneur of almost any skill level to come in and take this business to the next level.

This Nutritional Supplements eCommerce Brand Represented by:

Technology, Digital and eCommerce Business Brokers

Listing ID:  WC2072

Asking Price
$ 32,150,000
Cash Flow
$ 6,010,255
Gross Income
$ 16,411,600
Year Established