The target is a 12 Year Seasoned, innovative food container brand focused on providing healthy, eco-friendly food storage options for parents packing school lunches, adults taking lunch to work, athletes fueling their bodies, and everyone in between. Their proprietary fabrication and designs make creating colorful, nutritious, tasty meals and snacks fun for everyone, no matter the food philosophy. Vegan, paleo, gluten-free, simple, or gourmet – these containers do it all!
This brand is well-known in this category, especially in parenting circles where word-of-mouth is strong. Today, the company primarily focuses its sales efforts on the Amazon.com Sales Channel, but this focus is primarily due to the low Customer Acquisition Cost associated with the Channel. Expansion into additional sales channels, such as other online marketplaces, B2B wholesale, developing a traffic and conversions plan for their own Website, and Social Media Development are near term, easy targets to build on the already impressive sales record of this company.
This business is so much more than just an “Amazon Company.” This is an example of an offering that, once it has been acquired, has the potential to blossom into a household name. These products could be selling on Target and Department Store shelves and there are thousands of specialty retailers around the world that would happily sell a brand like this… whether their focus is kid’s products, kitchen & home goods or gift ideas.
Most customers learn about this brand from a friend and find the products online by searching for the brand name directly. For over 10 years, this company has consistently helped customers save time and eat healthier. The company sold its first stainless steel bento box in the United States back in 2008, today the brand is synonymous with stainless steel food containers across America.
This eCommerce Retailer’s product line is divided into four main categories: bento boxes, leak proof containers, insulated containers, and lunch bags. All products are available in a variety of sizes and popular colors. The product style can best be described as modern and simple with a pop of color. With 20 primary SKUs and just under 100 variations, they have something for everybody. Product innovation is viewed as an opportunity for substantial growth, with further expansion into food storage as well as adjacent verticals seen as substantial, near term opportunities.
The Company’s manufacturing experience is extensive – they have reliable supplier partnerships that have been nurtured and strengthened over the years. All product designs are proprietary; they own all their own molds, and in addition, have developed manufacturing and testing expertise to reliably produce high-quality items at a reasonable price.
This company is optimized for profitability, showing an amazing 40% Net Margins. The company has minimal staff, leverages a strong group of contractors, and outsources logistics whenever possible. The focus on direct to consumer sales has enabled the company to forge a strong and lasting brand relationship with its customers while maintaining high margins and a constant stream of innovation.
Countries where the company currently sells include the United States, Canada, Australia, Denmark, Germany, Netherlands, New Zealand, Singapore, Sweden, UAE and the UK. All products sold by the company are under the company’s brand, and the company uses Fulfilled by Amazon (FBA) to manage their pick, pack, shipping and storage, which allows them to deliver to consumers leveraging 1 and 2 day shipping, via Amazon Prime. To manage storage fees, a 3PL is utilized to trickle inventory as needed. With 38,000 followers on Facebook and 73,000 on Instagram, a social media presence is already in place. Additional development of this channel could drive tremendous traffic to the website. The development of email marketing, affiliates and influencers, along with adding to the product catalogue, would further accelerate the sales of this company in the coming year.
The food storage container market is expected to gain market growth from 2020 to 2027. Research analyses reports that market growth is expected during this period with a 4.5% CAGR. The market is expected to reach $216 Billion by 2027. There are tremendous opportunities for any buyer looking for a high-quality brand that has done exceedingly well for over a decade. This is a proven workhorse with miles to go.
