The target represents a unique opportunity to acquire a portfolio of high growth eCommerce & Manufacturing Companies that sell under 2 Beauty Brands (Men & Women) and that owns and operates a Contract Manufacturing Facility that produces their own products as well as those of others. The company is on a tear, representing a 60.86% 2 Year Compound Annual Growth Rate through the last 12 months.
The company is a leading provider in the Beauty & Personal Care space, providing 100% pure, natural and organic skin, hair and beard care oils on Amazon.com and Amazon.ca. And because they buy all of their own ingredients in bulk, their margins are very strong compared to competitors in the space. The business has grown significantly since 2013 by committing their company and its vision to natural products, brand building and world class customer service. This has resulted in over 114,000 Repeat Customers since 2015. Additionally, because the company is also its own Contract Manufacturer, they have a direct connection with a well-known U.S. Laboratory to assist with R&D for new product development.
Because of their decision to open a contract manufacturing facility, this has generated an excellent foundation for success, including supply consistency, short lead times and an ability to launch and test new products at low cost and quickly. Few others can replicate this. Additionally, now that the company has built up its products on the Amazon platform for so many years, the over 15,000 product reviews have established the company’s 2 brands as market leaders and super high velocity sellers. The company holds 6 of Amazon’s top 50 sellers in the Facial Oils category, an unprecedented feat.
The appeal of this business is second to none, having reached every corner of it’s market thanks to exceptional branding, a commitment to leading edge products and a savvy lineup of fast-moving SKUs. Their reputation on Amazon has accelerated their growth, and there will be no looking back as a new owner comes into this well-oiled machine and helps further fuel the fire. Additionally, the Contract Manufacturing side is planned to grow significantly as well with a promising customer pipeline already built.
A complete platform, this business is set up for success and has the foundation necessary to build upon in the near term. eCommerce Fulfillment logistics are managed by Amazon (Fulfilled by Amazon – FBA) from head to toe and all back-end operations are handled by 15 high-quality staff members. No stone has been left unturned by ownership in their quest to blow the doors off the skincare segment and dominate Amazon.
