Website Closers® presents Online Service Platform that offers a quick and affordable solution for businesses and consumers looking for moving, landscaping, and other household labor services. They have made a strong name for themselves with their high service standards, ability to match clients with providers in just 24 hours, and straightforward structure.
The company has 67,000+ contractors registered on the platform, and the company’s google reviews now stand at over 3,600 4.8 Star Reviews, a very difficult position to attain in the consumer services sector. They work with consumers across 300 cities and 109 major metro areas, nationwide – 49 states in total.
They are one of the most cost-effective solutions for moving and other home services in the US. While the company was initially founded around moving services, they have since expanded to offer other services, such as:
• Handyman Services
• Commercial and Home Cleaning
• Landscaping for Commercial and Residential Clients
• Painting and General Labor
Rather than acting as a simple lead generation service, the brand offers a full-service concierge experience, managing the booking process for qualified contractors from start to finish.
The client’s purchase process starts with a phone call or web inquiry, after which the brand’s 29 team members confirm all details. Once they have obtained all the information they need and a 30% upfront booking fee, the team matches, assigns, and schedules the workers that are best suited to the job.
After a project is done, the team follows up to ensure that a client is satisfied with the work. Customers pay workers the remaining 70% directly once the service is concluded.
The brand’s streamlined approach is managed by a proprietary, custom-designed CRM system that allows for efficient scheduling, payments, and calendar management. The system is built to be people-friendly rather than tech-centric, making for a straightforward but highly effective system that prioritizes users.
Business Broker Takeaways
1. Expansive Reach. The company’s platform is built around the goal of helping clients with their moving, landscaping, and general labor needs, which requires them to have access to knowledgeable professionals for every job. They have accomplished this by building a massive workforce of 67,000 carefully screened contractors across 49 states.
2. Excellent Reputation. Their extensive roster of providers, quality service, and general ease of use have effectively set the brand apart from their competitors. They complement this with their affordability and “almost anywhere” service coverage, allowing them to create long-term client relationships.
The company amazing and rave reviews, and their clients are regularly left satisfied enough that 20% of their traffic is generated through word-of-mouth referrals alone.
Additionally, the brand doesn’t charge the providers or contractors to register for jobs, with the workers instead being paid by the clients booking the service. This creates a mutually beneficial system that encourages contractor sign-ups and prompt job fulfillment.
3. Turn-Key Operations. The brand’s operations are fully turnkey and are made up exclusively of overseas workers sourced in the Philippines. Depending on the season, their total number of employees can range between 20 and 40 staff members, led by 3 Operations Managers.
The brand’s infrastructure, personnel and systems have been built in such a way that the owner will only need to spend a few hours per week on operations. Their primary responsibilities consist of two weekly meetings and managing the payroll twice every month. This low workload will afford a buyer ample time to focus on polishing the business and pursuing scale opportunities.
Marketing & Scale Opportunities
The company generates their traffic through 3 main channels: their word-of-mouth referrals, Craigslist’s ads, and organic traffic through 13 Google business profiles. The simplicity of this marketing campaign will allow a buyer to quickly scale by investing in additional advertising.
The brand could explore email marketing to strengthen their ad campaign, as while they have a database of over 44,000 clients, it is currently going untapped. An email marketing campaign would allow them to release segmented campaigns, driving repeat orders and improving their customer retention rate.
Current ownership has identified several other strategies a buyer could use to rapidly boost the brand’s revenue and profitability. For instance, they could start by expanding the platform’s home service categories to include services like Pressure Washing, Pool Cleaning, Tree Trimming, Leaf Blowing, and Snow Shoveling.
The B2B self-storage market would also be a promising route to explore. The brand has seen interest from self-storage REIT companies looking to partner with them, as the brand can service all their locations. B2B Last Mile Logistics also offers strong potential, with current ownership already planning to extend services to these companies.
International expansion would be another valuable growth opportunity. By expanding their booking system to customers in Canada or other countries, they could drastically expand their potential client base.
Finally, by completing the platform’s nearly finished Android and iOS apps, they could improve their client experience by making booking even more convenient.
The brand is in a fantastic place to grow, with their market expected to see rapid growth in the US. If you’re interested in learning more about this distinct opportunity, please contact Website Closers today for more details from our brokers.
