Website Closers® presents a dynamic mix of 2 brands that represents a unique opportunity for an entrepreneur to purchase 2 eCommerce brands in 2 separate verticals. This Business retailer has a 14-year established jewelry business as well as an 8-year organic supplements and nutrition business. Both businesses currently sell products on their own websites as well as through a well optimized Amazon storefront that has 100% positive lifetime reviews.
Cumulatively, these companies offer more than 1,000 SKUs in high demand industries that carry year-round profitability and a multitude of scale opportunities, including almost 7,000 email contacts and channel expansions, such as Etsy for the jewelry brand as well as fitness and wellness marketplaces for the nutritional supplements brand.
The Jewelry business is a one-stop shop for Black Hills, South Dakota mined Gold Jewelry, selling virtually every type of jewelry, including necklaces, rings, pendants, and bracelets. The Supplements brand focuses on niche product offerings that have proven highly acceptable in a Direct-to-Consumer environment. The company is growing very well year over year with 2020 profits up 40% over 2019.
Leveraging Google Ads along with minimal SEO initiatives to grow these brands DTC, this business has grown consistently and effectively. The company optimizes each Amazon listing as well as both branded websites for SEO and engages smartly in social media development through organic posts and paid placements. As a visually focused brand, the Jewelry company should excel with the use of Facebook, Instagram, and TikTok while the nutritional supplements brand should grow effectively among the wellness and health online communities on Facebook, Instagram, and Pinterest.
Currently utilizing a powerful mix of drop shipping and Amazon FBA for Prime Delivery, this company does not require any warehouse space and can be operated from anywhere. At the moment, it takes only the owner and a singular full time Virtual Assistant to maintain and grow this offering. The VA works only for the jewelry brand to process orders, address customer concerns, and maintain each social media page. Current ownership is responsible for all aspects of the nutritional supplement business, keeping each digital storefront up to date, tending to the ongoing advertising campaigns, creating each Amazon listing, and supervising the VA. These tasks take an average of 10-20 hours each week.
Jewelry and Supplements are both global industries; this brand’s opportunities are too. As a solely eCommerce seller, this company is well positioned for widespread growth across channels, countries, and niches. Leveraging their fully established US Amazon storefront with 100% positive lifetime reviews, this business can expand their operations across the globe using the power of Amazon and other popular sales hubs such as wholesalers and market specific market leaders. In addition to expanded sales, this company could grow swiftly with the application of enhanced marketing practices such as influencer marketing, brand development through social media, and PPC on all sales channels, Instagram, and Facebook. With a robust strategy such as this, a capable buyer should be able to bring this offering to a whole new level.
Getting into specifics, the supplements brand may see phenomenal results with the utilization of wholesale opportunities to brick and mortar retailers such as Vitamin Shop, Yoga Studios, and Fitness centers. On the other hand, the Jewelry shop is more likely to scale significantly with extensions onto other online channels such as Etsy and big box stores including Walmart, Target, and Hot Topic. With targeted growth tactics for each unique side of this promising offering, an incoming owner can gain a multitude of dynamic revenue streams.
An acquisition with tremendous potential, this combination Jewelry and Nutritional Supplements offering stands in 2 lucrative industries to create an unrivaled opportunity for any business-minded entrepreneur. Since training will be provided to any buyer, there is no need to be concerned with a lack of experience. This is the perfect target to jump into the eCommerce sector and to begin to better understand how to succeed in a product-based eCom business.
