Nutritional Supplements eCommerce Brand | Full QoE in Place | Sports Nutrition & More | TTM (June) Growth is 20% over 2023 | 25% Net Margin | Growing Subscriptions | Proprietary Formulas

Pending

WebsiteClosers® presents an eCommerce Brand offering health and beauty products within the Nutritional Supplements Vertical. Their natural supplements have proprietary formulas and assist customers with sports nutrition, hair, skin and nails growth, appetite control, metabolism enhancement, weight management, increased energy, improved digestion, and more, helping them achieve their ideal health, fitness, and beauty goals.

Junior Debt may be available, and the owner is willing to roll equity.

The Products

Their products span various high-demand categories in the health & wellness industry, with the brand working directly with their manufacturers to ensure their supplements incorporate top-quality ingredients and unique proprietary blends. This strategy allows the brand to maintain a fast and reliable shipment process, further setting the company apart from their competition.

Their products are available across multiple popular eCommerce channels, including Amazon, Walmart, eBay, Wish, Walmart, and their own branded website. They have also established a promising TikTok store. They have seen 16% month over month growth for their Amazon channel and have plans in place to boost their revenue throughout 2024, which a buyer will be able to enjoy soon after purchase.

Business Broker Takeaways

1. Growing Amazon Channel. Their Amazon Subscribe & Save channel has been steadily growing, with a current month over month growth rate of 16% and an average subscription length of 6 months. The brand intends to grow this revenue channel over the course of 90 days and expects their revenue to reach $118,000 by day 30, $267,000 by 60, and $413,000 by 90.

2. Sturdy Foundation. Their customers aren’t the only ones the brand keeps healthy, as their statistics can attest to. They enjoy steady year-over-year (YoY) growth of 10 to 15%, an Average Order Value (AOV) of $73, 25% Net Profit Margins, and a Repeat Purchase Rate of 18%.

3. Unique Products. This trademarked company has taken many steps to stand out from their many competitors in the health & wellness market. Their extensive line of brands and formulas are all proprietary, and span such popular categories as Keto Supplements, Blood Pressure Support, and Weight Management. Their exclusive formulas keep their rivals from profiting from their successful
creations.

Operations

The brand has seen rapid growth since their launch, with their TTM earnings almost doubling from what they generated in 2022. TTM earnings are also 20% over 2023 earnings – there seems to be no end to their impressive growth trends.

Sales mix is divided nicely among various channels, including 55% from Amazon, 35% from their branded website, and the remaining 10% from eBay, Walmart, and Wish. They use a 100% stock model for their inventory, shipped from their warehouse and Amazon FBA facilities. Their packing and shipping are handled locally, with a multinational logistics firm (3PL) handling daily order collection and delivery.

They place new inventory orders every quarter, with standard payment terms of 50% down and the remainder upon shipment. Their curated digital marketing strategy provides them with a ROAS of 4, with Google and Amazon Ads at the top of the funnel, followed by eBay and Walmart campaigns mid-funnel, and email campaigns at the bottom.

The brand has invested additional effort into their Amazon PPC, which has improved their ranking, profitability, and subscription growth. They also identify and utilize emerging keyword trends and label designs when launching new products across their platforms, hastening their profit generation.

Their diverse SKU lineup appeals to customers of all demographics and they see consistent sales throughout the year, with their sales peaking from January to March post-holiday season. Current ownership spends 20 hours every week on tasks like sourcing, optimizing listings, managing personnel, inventory, advertising, and content creation, supported by a team of fulfillment managers, customer service agents, and general contractors.

The seller is interested in facilitating a smooth transition process, offering comprehensive training for a buyer and potential equity retention to drive future growth.

This deal is in a valuable spot within an active industry currently being driven by health consciousness and eCommerce accessibility. With an enterprising buyer, this brand’s innovative products and potential could bring them to far greater heights.