Website Closers® presents a scaling eCommerce Retailer that carries 2 strong brands in Jewelry and Nutritional Supplements. This leading jewelry provider has a whopping average order value on Amazon at $156, and an even higher AOV on their own website ($230). The Supplements Brand carries a high repeat customer rate with year-round consistency in sales margins. This impactful pair drives increasing returns with little to no additional efforts from current ownership.
This leaves immense opportunities for scale, including optimizing both websites and amazon storefronts, increasing marketing efforts such as social media, paid media, and influencer marketing, and creating additional SKUs. As a jewelry brand, leveraging Instagram, Facebook, and Pinterest can be highly effective. As a supplement brand, utilizing Facebook, Instagram, and Twitter can help deliver great results. With both brands boasting consistent growth, reliable consumer bases, low capital requirements and fully online systems, these companies are set up to bring unimaginable success to a lucky new buyer.
Some of the most promising opportunities for additional success in both profitable verticals include Social Media, Paid Media, and Influencer Marketing utilization, as well as in creating more SKU lines and custom options. From International offerings and more digital engagement, to the development of relationships with Offline Retailers such as gyms and yoga studios for the supplements.
A versatile opportunity, these impressive brands operate efficiently by leveraging exclusive vendors along with the advantages offered by Amazon’s FBA and FBM capabilities. Carrying more than 1,007 cumulative SKUs, this Amazon seller knows how to drive awareness and repeat business. Sourcing their Jewelry and Supplements from unique vendors and storing as well as shipping out of Amazon facilities allows the ownership of these companies to run daily operations from anywhere with an internet connection.
With a strong standing on Amazon.com, this company could easily and effectively expand overseas via Amazon’s FBA Platforms. And since product reviews are now allowed to be carried over to other international Amazon platforms, scaling into Canada, Europe, etc. could be quite effective and quick to take hold. In fact, these brands currently carry extraordinary Amazon Seller Ratings of 5 stars and 100% positive lifetime reviews. Furthermore, this offering would be extremely popular on Instagram, Facebook, and Twitter as it spans the wellness, Jewelry, and lifestyle categories of online communications.
Current ownership dedicates 10-20 hours per week to maintaining and growing these lucrative brands. Most of their responsibilities center on updating the websites, creating listings, tending to the SEO and PPC campaigns, optimizing and creating Amazon listings, overseeing the VA that works with the Jewelry brand, assisting in customer service needs, bookkeeping, sourcing new products, and posting to social media. For the supplement brand specifically, all Amazon issues and troubleshooting is also managed by the current owner.
In addition to the owner, this business has 1 full time employee. This Virtual Assistant, or VA, is based in the Philippines and works remotely to process the jewelry orders across platforms, populating the Instagram page, and tending to all customer concerns. At the moment, the supplement side of this offering does not have a team.
While the company has already grown tremendously, and continues to show strong trends, it utilizes only Google optimization to generate additional traffic for the jewelry brand. They also leverage a minimal Google AdWords campaign to increase their site visibility as well as Amazon sponsored advertisements around the holidays. These initiatives could be significantly strengthened by the addition of influencer marketing and expanding social media efforts. For the supplement brand, Amazon has been at the center or both selling and outreach. With Amazon sales and coupons being leveraged from time to time as well as AdWords PPC and email coupons. This side of the company could also benefit from expanded social media use, the addition of more SKU lines, and influencer marketing.
This offering is a combination of 2 strategically built companies that are perfectly positioned for continued success and growth. Providing only exclusive items, these two businesses are well developed with wide brand awareness and limitless potential to scale. From timeless styles of jewelry to the increasing wellness category of supplements and vitamins, this opportunity is an extraordinary investment for any prospective new owner.
