Website Closers® presents a growing Internet Business that operates in the lucrative Health & Wellness Vertical, focused on helping customers start and continue a Keto-based diet. The company operates primarily from its DTC Website where the mission is to make the transition to a keto lifestyle easier and more enjoyable. Customers can find all the necessary information, mouth-watering recipes and everything needed to get started and maintain a Keto lifestyle.
The company’s products include eBooks, hardcopy books, meal plans, and supplements. All products have been developed by a registered dietitian based in the US.
The keto diet has been found to have numerous health benefits, including weight loss, improved insulin sensitivity, and potentially reduced risk of certain diseases. However, it is important to approach the keto diet with a well-informed and balanced approach to avoid potential nutrient deficiencies. Consulting with a healthcare professional before starting the diet can help ensure it is safe and effective. With the proper guidance and adherence to a balanced approach, the keto diet can be a powerful tool in achieving health and wellness goals. This company provides exactly those expertise, guidance, and support.
The main front-end product for new customer acquisition is the entry-level, two-week course that includes an eBook and achieves a $100 average order value. More importantly, however, 60% of customers move from this to the monthly recurring program.
The second program costs $47 monthly and includes weekly meal plans and access to a registered dietitian. It is the primary revenue driver, with an average retention of 146 days. Customers are assigned a personal customer success coach to guide and help them through everything. They become part of a community of thousands of like-minded people and are scheduled for two live weekly calls with the company’s registered dietitian.
Finally, the most comprehensive program is a six-week course priced at $297. It explains the keto diet in excruciating detail, includes a personal coach, and has 56 training videos. In addition, it consists of a six- week meal plan and weekly live calls with the dietitian. The whole sales funnel is ready for traffic as all assets are finished. Management believes this could be priced significantly higher and immediately boost revenue and profits.
In addition to these courses, the business offers several cookbooks and has its own supplement brand. Products include:
All products are made exclusively for the brand. The supplements are produced and fulfilled on a demand basis in the US. At the same time, the hardcopy books are also printed and fulfilled locally. The business has around 2,000 units stocked in a warehouse worth $5,700 or $39,900 at sales price. 75% of sales are digital products, and the company requires minimal inventory as a result.
All products have been iterated and are in their third version. Iterations have focused on tailoring the products to the customers’ needs. They have been optimized and improved several times in the past years based on customer feedback until all expectations have been met. All concerns have been addressed, thus significantly reducing refund requests.
All products are sold from the company website. The primary market is the US, with Canada and Australia making up most of the remaining sales. The typical customer is a US-based female over 45. They are a working parent who lives a sedentary lifestyle and either eat fast foods or cook at home. This customer has been slowly gaining weight over the last decade or two and tried all the fad diets out there. They’re tired of riding the diet roller coaster and are constantly looking for a solution that finally works for them and provides a lifestyle they can enjoy.
The business enjoys an average order value of $100 across 14 products. Sales peak when the weight loss season begins in January and are consistently stable through October. November and December are usually slower as the business and clients scale down in preparation for the next weight loss season.
The owner works as CEO and CMO. His primary duties include analyzing financial results from the paid media buying and funnel stats to identify possible gaps and opportunities and overseeing that all internal processes run smoothly. He is constantly optimizing everything, achieving a higher ROI, improving retention rates, lowering refunds, and gaining a better competitive edge.
Additional employees work in customer support, full stack development, social media, and email management. A registered dietician and graphic designer both work as contractors as needed. The team is willing to remain post-acquisition if the new owner wishes.
A media buying agency manages and optimizes all Google, Facebook, and Pinterest campaigns.
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