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Online Reputation Management Firm – $1600 AOV – 88% YOY Growth – International with 60% of Sales in the US

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Website Closers® presents a Scaling Online Reputation Management Firm.

The rise of self-verified digital content has created a need to protect the reputation of businesses against trolls, competition, disgruntled customers, and biased ex-staff. This company has made waves within a misunderstood corner of the internet by combining an unmatched knowledge of IP and media law with world-class technology and proprietary systems to assist clients with managing their online standing. The team helps empower businesses and individuals who often feel helpless to fight for the reputation they deserve and stop them from falling victim to false and unfair content online.

Key Value Propositions.

In a digital age where information spreads rapidly, the value propositions of this business are multifaceted and indispensable to any company who generates leads and/or awareness from its online persona.

The unique combination of proprietary internal technology and AI sets it apart. Leveraging cuttingedge algorithms and data analysis tools, they scrutinize online content with precision and speed. This enables them to quickly identify problematic content and pinpoint policy violations, ensuring a comprehensive approach to reputation management. This technological advantage is further bolstered by their extensive legal expertise in the online sector, ensuring clients receive a robust defense against online threats.

Another central aspect of the company’s success is its highly proficient in-house team that would be very difficult to replicate. With years of industry experience under their belts, this team is a powerhouse in the vertical. Their collective knowledge allows them to strategize effectively, respond swiftly to emerging issues, and provide tailored solutions to customers. They are motivated to remain post-acquisition, facilitating a buyer with a seamless transition.

Reputation Management Solutions & Clients.

The company’s track record speaks volumes about its capabilities. Working with businesses of all sizes, from small and medium-sized enterprises to global billion-dollar brands like Air Liquide and Giorgio Armani, underscores their adaptability and effectiveness across a wide spectrum of sectors, including medical, psychology, real estate, financial services, construction, home services, recruitment, as well as gyms and fitness centers. Their broad expertise reflects their ability to cater to a multitude of business types and niches, offering comprehensive reputation management solutions tailored to the distinct needs of each industry.

Dealing mainly with review sites, the team has capabilities to remove content efficiently and affordably from prominent platforms such as:

  • Google Business Profile (Google reviews)
  • Google Search
  • Seek Glassdoor
  • Indeed
  • TripAdvisor
  • Trustpilot
  • Airbnb

The employment review services attract larger companies that often have significant budgets to address their employer reputation. VC-backed companies, mainly in the tech industry, also place substantial importance on their employer brand and have a reputation to uphold with stakeholders. As a result, the company enjoys revenue from both and many more.

Furthermore, the focus on consumer review services, particularly in assisting SME service-based businesses, highlights their understanding of the pivotal role reviews play in today’s business landscape. Helping clients remove negative reviews and navigate appeals empowers them to maintain a positive online presence and protect their brand image. Many of these are franchises and, in general, are excellent customers as they operate multiple locations.

Marketing Strategy.

The company’s digital marketing strategy is well-crafted and comprises three key elements.

One of the standout features is a highly effective cold email outreach system. Managed by the Chief Technology Officer, it is designed to identify businesses with negative reviews on platforms like Google and Glassdoor. The CTO then crafts personalized, professional emails to reach these businesses. This approach is highly targeted and cost-effective, with monthly expenses totaling no more than $2,000. The result is an average of 300 to 400 monthly leads, and its success is evident in the remarkable revenue it has driven. In August 2023 alone, the strategy generated over $100,000 in revenue, highlighting its effectiveness.

Additional efforts include PPC advertising on Google AdWords and LinkedIn outreach to connect with businesses and professionals in various industries.

As standard, clients sign a 3-month contract to remove the ‘content of concern’ in the initial scope. Since most will continue receiving reviews, they typically extend beyond the initial contract period. The company boasts clients, including nationwide franchises and international corporations that receive high volumes of customer reviews in indefinite contracts.

Larger clients by headcount and project size are billed for all negative content removed on a monthly account, while smaller clients are billed weekly.

This Digital Company is Represented by:


Technology & Internet Business Brokers

WC 3162

Asking Price
$ 2,500,000
Cash Flow
$ 673,942
Gross Income
$ 816,110
Year Established

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