WebsiteClosers® presents a unique online business that offers a vast array of Personal Development eBooks on their Branded Website. These eBooks cover all topics a reader might want on the sector and are available through a Subscription Model.
While their eBooks are available at $14 per book outside of a subscription, many readers have realized the benefits and savings that come with subscribing, leading to their member count doubling to 5,000 in the last year. This monthly fee gives subscribers unlimited access to their varied content and has led to a 55% membership conversion rate.
Business Broker Takeaways
1. Strong Marketing Campaign. The brand’s digital marketing plan is managed by a leading agency and is focused on Google Ads and paid marketing on Facebook and TikTok. These efforts generate a healthy RoAS and are supplemented with automated email campaigns and organic social media posts and engagement.
Their membership count rises directly alongside their ad spend. This means that if a buyer invests in the brand’s marketing budget, they will likely see a quick boost in membership and, in turn, a quick boost in revenue.
2. Broad Product Range. The brand sources their products through multiple master reseller licenses, providing them with access to tens of thousands of books that are transferable to a new owner. Current ownership adds roughly 50 books every month, strengthening subscriber interest and boosting lifetime value.
Their products are popular across the board and fall under the categories of Mindset, Health, Business & Finance, Lifestyle, and Family & Dating. Their best sellers are books and programs that help people learn how to use social media marketing and influencing.
3. Lean Operations. The brand has 2 contractors handling customer service for a modest weekly cost, along with a third responsible for social media, website content addition, and general tasks. Their content creation and media buying across Meta and Google is all handled by an Australian marketing agency.
The two sellers typically spend about an hour every week running the business. Their primary tasks consist of checking in with the marketing team every month, approving content creation, and answering the occasional question from the customer service department.
As their light workload demonstrates, the brand isn’t dependent on the owners, as the sellers have spent years creating systems that allow the company to grow with little time and attention.
Scale Opportunities
There are many ways a buyer could scale this excellent acquisition. For instance, they could bolster their members’ lifetime value by offering exclusive, proprietary content. They could achieve this with in-house and collaborative eBook creation, which would improve engagement with their existing members and attract new subscribers.
Additionally, by partnering with publishers for exclusive content, they could further expand their library, draw a broader audience, and stand out even more from their competition.
The brand could draw more eyes to their new and old eBooks by implementing a comprehensive SEO strategy with relevant keywords and SEO-friendly content. They could also enhance their email marketing campaigns with personalized content, exclusive offers, and updates to better target their 70,000 subscribers and boost their conversion rates.
Conclusion
This deal is based in a thriving market, and, as digital technology continues to advance, more consumers will likely embrace the convenience of having interesting content available at their fingertips.
The sellers have a polished strategy in place and are eager to help the buyer execute it. They believe that, with this strategy, the new owner has the potential to double the business in the span of 6 to 12 months. Both partners are also willing to stay onboard in a minority equity position or in an extended consultancy role to ensure continuity post-purchase, which will help a buyer take the brand to the next level.
This Online Business is Represented by:
Website Closers
Tech & Internet Business Brokers
WC 3489