Website Closers® presents a refreshing Direct to Consumer eCommerce & Amazon FBA Company that’s experiencing a momentous increase in the niche field of Oral Care Consumer Products, a rapidly growing market now valued as a $32 Billion Global Market. From teeth whiteners to tools to fight oral infection, consumers are buying these dental care products at a rising pace, which has helped give this brand dazzling year over year growth results and a very promising future.
Formed nearly 5 years ago as a fully trademarked brand focused on dental and oral care products, the mission has always been to match quality product development with affordable prices within the oral care market. Allotting most of its time to research, the company sourced products with limited competition or those where the manufacturer was struggling to find ways to make them seem appealing online. This knowledge of the market granted them the ability to produce a premium selection of product offerings, including toothbrushes, denture adhesive cream, retainers, whiteners, detoxifiers, denture clear tablets and more.
Choosing its products carefully, they worked hand in hand with manufacturers, testing samples, to arrive at the best products available. Once a manufacturer was chosen, the company created compelling on-brand packaging and studied the market’s reaction to the products. If it sold well, the product was reordered, and if it didn’t, the brand discontinued it. This proactive method of a/b testing products helped them deliver solid sales numbers on a narrowly focused SKU assortment.
Maintaining an impressive 5 Star Rating on Amazon.com, and selling all products with the Prime Badge (Amazon FBA), they conduct the majority of their sales on Amazon (65%) with the balance sold on their branded Shopify Website. According to ownership, the website is running very hot right now, which should results in a 50/50 split between Amazon and Shopify very soon. Several of their products have become top sellers, and this brand has received multiple Amazon Choice Badges for their associated keywords. Vending these classic and practical everyday products, the company has effectively used PPC ads on Facebook, Instagram, and Amazon to find their customers.
With full-branded products made exclusively for their company, they’ve become a registered trademark in the Oral Health Care Category. Their typical customer demographic is age 45 or older, with most between the age of 55-65, and 18% of sales are generated by repeat orders!
Eight to ten hours per week are all it takes to operate this business at its current sales volume; the current owner’s primary tasks including managing and ordering inventory, adjusting advertising budgets, and testing new ad campaigns. The company has one full-time employee who handles customer contacts and posts on social media. They average 20-30 emails per day and 2-3 direct messages on Facebook.
This company experiences minute seasonality as sales remain steady year-round and they have proven that they can grow continuously at a rate of 32% per year. They accredit this feat to their marketing strategy, which includes product sponsored, brand-sponsored ads, and front-end sales driven through Facebook and Instagram ads. These advertisements have helped lead to a rising percentage of customer rebuys every month.
Scale will likely come easily for this brand, with a multitude of opportunities at its disposal for growth in all areas. In regard to expanding sales, low hanging fruit includes expansion into Walmart and eBay, and becoming global — taking advantage of Amazon’s platforms in Canada, Europe, Mexico, and other countries. Sourcing and branding new complementary products and variations will also help scale the business.
With low overhead by relying on Fulfilled By Amazon for deliveries, this acquisition has solid recurring revenues for products that are recession-proof and used daily by millions. A new owner has an opportunity to quickly grow this company, either from digital marketing, product expansion, or launching sales internationally, and the combination of all three would likely send profits soaring. This company has the potential to become a top brand leader in this field, and for its purchaser there is a bright future ahead brimming with scalability and increased revenue.
This eCommerce Brand Represented by:
A Tech & Internet Business Brokerage
Listing ID: WC2429
Website Design by Lounge Lizard