This business is a well-established craft supplies provider is a strong contender within the organic arts space. A highly niche amazon & ecommerce branded retailer, this company caters specifically to “fiber artists” who are creators known for using only organic and eco-friendly materials in their work. These artists look for unique materials both to use and to source their inspiration from. Leveraging this growing market, this company provides responsibly sourced fiber and Macramé cord products to suit any potential application in the space.
Operating across many digital storefronts, this company has a presence on Amazon, Etsy, and its own DTC website. Each of these purchasing platforms generate an impressive search ranking and even more incredible reviews. This is a promising business carrying a 42% repeat customer rate and an immense average order value of $72.75. And they’ve accomplished all this with no SEO practices and minimal advertising efforts. This leaves a lot of room for growth and opportunities for rapid and easy scaling.
So far, this company has relied on mostly organic traffic to grow. They do have social media pages that are consistently posted to, but there is little paid media and no affiliate initiatives in place. This is an incredible opportunity to scale. As this promising business carries a following of 786.2k monthly views on Pinterest, over 4,972 Instagram followers, 3,730 YouTube subscribers, and over 7,000 viewers on Etsy with minimal marketing techniques, their potential growth is limitless with the addition of a marketing strategy. As an arts-based company, this opportunity will be best served by platforms with a visual focus such as Pinterest, TikTok, and Instagram.
Operating on a full inventory system, also known as an FBM model, this brand leverages its own warehousing and staff to get products to their customers. However, this framework is set up to seamlessly transition into a white label seller, this will cut overhead costs, operational costs, and the need for a warehouse. Due to its high standing with Amazon, this opportunity is perfectly poised to become an FBA seller. Other opportunities to scale include creating relationships with big box sellers such as Walmart.com as well as craft focused stores such as Michael’s and Joanne Fabrics and Crafts. Additionally, creating more SKUs as well as extending selling platforms by leveraging international Amazon and Etsy expansions. With incredible ROI potential, this strategically developed brand is sure to yield fantastic growth with any additional marketing efforts. This is a brand that is sure to grow as the world turns increasingly towards eco-friendly, home grown brands. An investment with unlimited potential, this crafting supplies eCommerce seller is an amazing opportunity to acquire a niche brand within the booming industry of DIY craft products.
