Website Closers® presents a dynamic Beauty Products Brand for Women that has carved an indelible niche as the world’s premier eyebrow-centric cosmetics and makeup brand. In the vast and diverse cosmetics landscape, their Website has emerged as the go-to destination for anyone seeking perfection in eyebrow enhancement. While currently focused in eCommerce sales channels, the company is ripe for online marketplace and retail channels.
Proprietary Formulas
The brand’s allure extends beyond a single product. It boasts a diverse portfolio comprising 45 SKUs, including an array of color variants and formulations. What truly sets it apart is the harmonious synergy among all products in the array. They enable customers to combine 2 or 3 different products effortlessly to craft their ideal look. This inherent compatibility ensures customer convenience and opens doors to strategic bundling and upselling opportunities, fostering a loyal and recurring customer base which currently sets at a 35% Repeat Customer Rate.
The company sells a wide variety of cosmetics for eyebrows and eyelashes, including
gels, pens, waxes, pomade, shading, eye shadow, highlighters, brushes, pencils and much more. The remaining SKUs are all in high demand, proving the diversity and robustness of the product lineup. The company could continue to focus solely on eyebrows and lashes, or branch out into additional cosmetics lines – the brand name is versatile and the audience is captive.
Key Performance Indicators
The brand, synonymous with excellence in the beauty industry, stands out for its various other exceptional characteristics. Core to its these is a meticulously designed and optimized Shopify website. It has been the driving force behind an astounding eight figures in annual revenue, with traffic primarily obtained through Meta advertising. This digital prowess reflects management’s eCommerce savvy in the Direct to Consumer space and commitment to providing customers with a seamless and user-friendly shopping experience.
In August, the company embarked on an exciting expansion journey by launching its products on Amazon. This strategic move opens up significant growth opportunities, both domestically and internationally, as it taps into the vast reach of the eCommerce giant. The company’s presence on Amazon amplifies its market authority and promises to be a game-changer for an ambitious buyer.
One of the brand’s most notable assets is its extensive email list, comprising over 500,000 engaged subscribers. This invaluable resource allows the company to efficiently market its products and promotions, cultivating a devoted customer base and driving sales growth.
Management’s commitment to safeguarding IP is underscored by pending UK patents, which are actively being pursued in the competitive US market. These patents protect the unique formulations and act as a formidable deterrent against copycat products and marketplace infringements, fortifying the brand’s position as a trailblazer in the beauty sector.
The brand’s accolades include a prestigious beauty award in 2022, and its recognition in esteemed publications like V Magazine, Allure, Bustle, and Marie Claire further solidifies its reputation and visibility.
Customer satisfaction is paramount, as evident from the impressive 7,000+ rave reviews garnered online across the range of products. These testimonials serve as a testament to the business’s unwavering commitment to delivering quality products and excellent service.
Moreover, the brand doesn’t merely follow trends; it sets them. Proprietary formulations lie at the core of its unmatched innovation and appeal. The prospective acquisition of the business offers exclusive access to these invaluable formulas, ensuring the continuation of this legacy. Additionally, exclusive agreements with manufacturers guarantee the uninterrupted availability of these unique offerings.
The typical customer is a “middle of America” woman between 25 and 55 but skewed more toward those over 35. She has been underserved by the beauty industry and appreciates the brand’s diverse offerings catering to her needs.
Workload, Inventory, and Fulfilment
Two owners operate the business almost entirely independently, with the exception of a customer service representative and part-time college students working as packers in the company’s 3,000-square-foot warehouse. A 100% stock inventory model is used, and all fulfillment is completed in-house, typically comprising between 300 and 700 orders dispatched daily.
Paid media, email and SMS marketing, development, and graphic design are outsourced to various prominent agencies on a month-to-month basis.
Despite the company’s accomplishments, it has yet to explore lucrative opportunities such as TikTok marketing and influencer partnerships, which can yield exceptional results, particularly in the beauty sector. Similarly, there is untapped potential in affiliate marketing. The business is in the early stages of retail expansion, and discussions are ongoing with major retailers like Target, Costco, Bed Bath & Beyond, QVC, and Ulta, indicating substantial avenues for growth.
This brand presents a buyer with an opportunity like no other—a gateway to the thriving world of eyebrow beauty. With an established reputation, an array of award-winning products, and a diverse SKU lineup, the company is poised for remarkable growth under competent stewardship.
