Website Closers® presents an opportunity to own a very profitable eCommerce Business that provides Firearms Accessories to consumers looking to customize a weapon. This is a rapidly growing industry, providing parts and firearms accessories allowing customers to fully customize their firearm. That’s helped to create high demand for these parts, and over the past three years, the company has brought in over $63 million in sales.
As these accessories become increasingly desirable to gun owners, collectors, hunters, and even DIY builder groups, the company has scaled. The company’s past growth may be just the tip of the iceberg for an even larger surge in profitability. While gun sales remain high year-round, there are often major spikes in sales when individuals become concerned about possible new federal regulations, including when a new presidential administration is coming in.
This brand, which has a high average order value of $280, is taking full advantage of what has become a scorching hot market for accessories. The company has an email database that includes 212,000+ subscribers, while their average monthly visitor level now exceeds 321,000+. They have developed a trusted reputation within the community of gun owners, and as their customer base and sales continue rising, a buyer has an excellent opportunity to build on that success and scale to even greater heights.
The company was launched in 2013 at a local tradeshow. Since then, the company has built up its product line and now offers 113 SKUs, and sales tend to be particularly good between September and May, with somewhat slower sales during the summer months. Their customer demographics tend to be mostly men between the ages of 25 and 50, who vary widely when it comes to income levels and other factors.
The company now ships 500+ products a day. At their 4,000 square foot storage facility, the company stocks up to $3 million in inventory, depending on the season. The company places new supply orders every 2-4 weeks.
Sales are conducted entirely on the company’s eCommerce site, and the company has relied on a variety of proven digital marketing tactics to bring those customers onboard.
The company has a successful SEO program that relies on both keywords in product descriptions and the use of an educational and informative blog on their website. The blog focuses on how to customize a weapon on your own and on the political and legislative issues around gun ownership. And since there are more guns than people in the United States, to say there is a massive audience for what this company offers is an understatement. In fact, this might be the single largest audience for any eCommerce offering.
With their large and growing email database, the brand sends out two emails a month keeping their subscribers informed about what’s new at the company.
They also utilize an active affiliates marketing campaign on YouTube that attracts different firearms enthusiasts, and their social media posts are designed to be relevant to the participants within these groups.
There are ways to further enhance their social media and email marketing campaigns in the future to drive more traffic to the website, including the use of video marketing on sites such as TikTok and YouTube. The company could scale very quickly by diversifying their existing SKUs. That could include increasing the number of AR-15 parts they make available, which could potentially double the company’s revenue, and expanding new receiver designs. The company now has two highly desirable patents and two more pending the approval process.
There are many ways this business can scale, from adding new products to M&A to buying other companies in the same or an adjacent vertical, once you have the marketing in place for the firearm industry, you can plug and play acquired companies and new products into the process. Adding new accessories, such as magazines, custom options for holsters, and red dot sights are immediate options. Doing all of this would enable the company to use email marketing to upsell these new products to their existing customers.
Because the business is maintained so efficiently, the current owner now spends just 15-20 hours each week operating it. Those tasks include maintaining solid relationships with suppliers, researching new products, and scheduling trade shows.
An experienced team is in place to manage day to day operations. The owner now employs a team of 3 full time managers: an office manager, warehouse manager and production manager. There are 10 other employees, including two customer service representatives, four warehouse workers, and two assemblers. The company also employs salespeople who attend trade shows to promote the business and manage wholesale accounts.
This expert team now manages up to 33 customer service contacts per day, which can come in by phone, email, text and social media. That team is well versed on how to keep the inventory flowing and to provide the buyer of this business with the comfort that he/she will be in an excellent position to keep the recurring revenue flowing
This is a terrific opportunity to own a business that has succeeded in one of the most durable and evergreen industries. Since the nation’s founding, the right to own a handgun or firearm has been paramount, and gun sales virtually never dip. This business caters to the gun owners who like to customize their firearms with various accessories. This is a very fast-growing market, and a perfectly legal one, and this business has a terrific reputation with those buyers and with builders’ groups who are giving them excellent word of mouth advertising.
This is a business with amazing growth potential. Simply expanding the product line could literally double profits in the short run. This business offers unimaginable opportunities to the right buyer: a steady revenue, an expanding customer base, loyal buyers, and the opportunity for massive growth in the future.
