WebsiteClosers® presents a thriving 9-year-old eCommerce Brand that has become a recognized leader in the blue light-blocking eyewear industry over their 9-year history. With a strong foothold in both the health and wellness markets, this company offers scientifically validated eyewear products designed to support eye health and sleep quality by reducing exposure to blue light. The effectiveness of these products is backed by independent, peer-reviewed studies from American universities, a key differentiator in a competitive market.
The Company
Founded in 2015, this brand has successfully established itself as a trusted source of premium eyewear, recognized not only by consumers but also by influencers and elite sports teams, including partnerships with major franchises like the Philadelphia Eagles, Tottenham Hotspur, New York Knicks, Minnesota Vikings, Cleveland Guardians and endorsements from reputable health and medical influencers. Their product line spans high-quality blue light-blocking eyewear. They are marketed as effective, stylish, and essential for users looking to improve their well-being through better sleep and reduced eye strain.
The brand has cultivated a loyal customer base across multiple sales channels, generating 45% of their sales through Amazon, 27% through their Shopify-based website, and another 28% from affiliate-driven traffic and additional income from other sources. With over 115,000 Facebook followers and an impressive engagement on Instagram, the brand has a solid digital presence that provides a launchpad for continued growth in their market.
This company has also made headway in the B2B space, with relationships with high-profile retailers and private clients. Most products are manufactured to strict specifications in China and distributed through Amazon FBA and a third-party warehouse in the U.S. to serve the company’s primary markets, including the United States, Canada, and the United Kingdom.
Operations
With an efficient operational structure, the business is primarily supported by a team of international, independent contractors, freeing the current ownership to focus on high-level oversight with an average weekly time commitment of about 25 hours. The contractors handle key functions such as marketing, affiliate management, logistics, and customer service, providing the flexibility to scale without incurring the overhead costs typically associated with in-house teams.
This lean operation extends to a suite of essential software services that automate and optimize various business processes. The brand relies on Shopify for their eCommerce operations, Klaviyo for email marketing, and Everflow for affiliate management. The average order is valued at $99.72 on Shopify and $107.59 on Amazon, showcasing the brand’s strong pricing power in the market.
Scale Opportunities
The business is primed for growth through several scalable avenues. The business needs the right buyer with the skills and expertise to drive it into further expansion. There are numerous ways to scale this business, including product diversification, launching new Amazon marketplaces, onboarding top health influencers, increasing paid ads, extensive relationships with elite professional sports teams, and more.
Conclusion
This is the perfect acquisition for a buyer looking to enter the eCommerce space with an established, scalable business niche.
Business Brokers Takeaway
Our analysis of this business shows that the value propositions present are decisive for a buyer looking to get into the eCommerce space. We are excited about this business for 3 important reasons:
1. Unmatched Brand Loyalty and Positioning. This brand has cultivated a highly loyal customer base, with repeat purchase rates of over 25% on their Shopify website alone. Their reputation as a scientifically validated blue light-blocking eyewear provider, bolstered by endorsements from top sports franchises and prominent health influencers, gives a new owner a solid foundation that would be difficult for competitors to replicate. This credibility drives organic word-of-mouth sales and a strong online presence, reducing the need for extensive advertising spend.
2. Scalable Operations. Current ownership has streamlined operations by building a robust team of independent contractors who manage marketing, logistics, and customer service. This lean operational model is ideal for a buyer seeking a hands-off business with the scalability to expand globally. With automated systems in place, the buyer can easily integrate new sales channels, products, and partnerships without overhauling the structure.
3. Untapped Markets and Product Lines. The business is well-positioned for expansion, with opportunities to introduce new products like blue wavelength-calibrated lighting and a more affordable eyewear line to capture price-sensitive customers. Additionally, their established brand relationships with high-profile clients and the potential for increased affiliate partnerships and new Amazon marketplaces provide avenues for exponential growth. This is a valuable acquisition for a buyer looking to leverage a strong brand reputation and scalability for rapid market expansion.
This Company is Represented by:
WebsiteClosers.com
Technology, Internet & eCommerce Business Brokers
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