This target is a seasoned Private Label eCommerce Company selling multiple branded products in the Beauty & Personal Care Category. The Company’s product offerings inclue variety of bath and shower exfoliation and cleaning products, as well as microfiber towels and soap dispensing items. This portfolio of products has earned high reviews and ranking on the Amazon platform.
Founded in 2015, this eCommerce Company is posting approximately $165,000 in TTM Earnings. As with many eCommerce companies these days, this company’s primary sales channel is Amazon.com. However, the Company also has an attractive and well-designed website that is helpful in driving additional sales growth. The product line sold by this retailer includes 16 SKUs with one more in production.
Since inventory is placed with Amazon’s Fulfilled by Amazon (FBA) program, as well as those of its suppliers, the company does not require warehouse or office space to run current operations – this allows a new owner a great deal of flexibility from both a location and scale perspective. The company can be operated from any location, and by not having the overhead, capital expenditures or other headaches of a warehouse, the new owner can focus on scale.
Regarding scale, the company can be further developed in a multitude of ways – almost immediately following acquisition – including – expanding the company’s own eCommerce website (and developing an SEM plan accordingly), expanding product and category lines using the valuable brand already developed, and growing the company internationally by using multiple Amazon FBA platforms located around the world. Additional opportunities include the development of wholesale distribution, a retail arm and more social media engagement.
The value propositions for this company are clear:
Branded Products – removes the potential for buy box competition present with those sellers that sell brands of other companies
Profit Margins – better when selling your own, sourced proprietary product lines
Scale – Use existing vendors to develop additional products in the categories served and begin International Sales using the power of Amazon FBA in other countries
Amazon PR Value: Branded products on Amazon promote the brand across the Internet due to the page rank power of Amazon
Product Niche – Beauty and Personal Care products are in a highly desirable niche and are evergreen in nature with little to no seasonality
This company has everything smart entrepreneurs, investors and lenders are looking for in an acquisition opportunity: Attractive product niche, Branded Product Line, Highly Scalable and Clean Numbers.
