Listen To Our Most Recent Podcast Episodes As Soon As They're Live: Here!

Proprietary Electric Bike Brand – 15 eBike Styles with 80+ Branded Accessories – 26% Net Margins – 130% YOY Growth – Strong Online Brand Presence

Contact Us About This Listing
Share:

Website Closers® presents an eCommerce Brand that offers an exclusive line of eBikes and eBike Accessories direct-to-consumer via its branded website. The electric bike space is growing year over year, and research suggests that it will continue to do so for the foreseeable future. As a result, people are looking for more fun, car-free transportation and free alternatives that allow people to get where they’re going without a continued cost or public health risk.

A typical customer is a man between 30 and 50, but the brand also boasts octogenarians and teenagers as happy customers. Most customers buy a bike with an average cost of $1,495 and come back for around an additional $80 in add-ons. There has been a significant increase in customers buying two bikes at a time in the past six months, and the brand has astutely been offering incentives for that. It appears the average age of customers is going up as middle-aged men increase within the market share. Women account for 20% of sales.

Logistics are first-rate, and management continuously refines processes to make operations as smooth as possible. All orders except for occasional wholesale and distribution variants come through the Shopify-built website.

Orders from Shopify are then sent to a 3PL for fulfillment via an industry-leading, multinational transport company. Roughly 8-10 shipments are made each day. The owner spends between 12 and 20 hours weekly on the business. His primary tasks involve:

  • Overseeing advertising
  • Social media management
  • Website creation
  • Staff management
  • Customer support supervision

Two full-time employees are a head of operations and a customer service agent. Additionally, three contractors work for the business. One mechanic works once weekly while another contractor works as a mechanic, in operations, and customer support five days a week. A final customer service and order fulfillment agent in the Philippines handles more general and non-technical customer support issues. One consultant handles social media and is paid on a performance basis. The brand advertises on Facebook and Instagram, with an acquisition cost of 10-14%, and has recently activated Google PPC advertising with great success.

The company has a small NYC showroom where customers can come in, test ride bikes, and have their bikes serviced. Business operations are currently managed from an office in the back but moving forward, the company intends on becoming entirely virtual, lowering operational costs.

The brand’s bikes are designed exclusively for them in an Asian factory. The proprietor has visited the plant and built an excellent relationship with the dependable and virtuous supplier. He has negotiated solid payment terms and fully understands that turnover is vanity, profit is sanity, and cash flow is reality.

Scale opportunities are vast. There is massive scope with digital marketing. Google, YouTube, TikTok, and affiliate marketing largely haven’t been explored. Selling to bike shops around the country is also an enormous opportunity for direct reasons but also indirectly for exposure. Every bike sold is on display on the road and subsequently advertises itself.

The business website, built on Shopify, is clean and full of well-shot product photos. As a result, it’s straightforward to navigate and incredibly user-friendly. In addition, the images clearly show the SKUs and their key features, making the USPs clear. The company should consider expanding sales to eCommerce giants like Amazon and other secondary channels. Not only would this introduce their products to the millions of existing users on those platforms but add additional revenue and advertising streams. It would also make international expansion relatively quick and seamless when the time is right. Amazon has created a remarkable marketplace, not just for consumers but for sellers as well. The advantages provided to entrepreneurs looking to expand online business are plentiful. Amazon remains the biggest eCommerce retail platform and has recorded spectacular growth in net revenue, from $11.588 Billion in 2019 to $33 Billion in 2020. That year, Amazon ranked as the top U.S. company in retail eCommerce sales, taking 38.7% of the market. Studies show that 63% of consumers start their search for a new product on Amazon.

Given the brand’s success in the USA, international expansion is a highly profitable prospect. This would undoubtedly impact sales and drive revenue further as they begin to extend operations to customers where demand is rife. This business has the history, customer base, and service values that consumers love and appreciate and skyrocketing profits with tremendous growth that any new owner would love. In addition, no specialized systems or skills are needed to operate the business, making it ideal for a first-time operator to run while presenting enormous growth potential for an eCommerce or wholesale expert.

This eCommerce Brand is Represented by:

WebsiteClosers.com

Tech, Internet & eCommerce Business Brokers

WC 2752

Asking Price
$ 4,850,000
Cash Flow
$ 1,189,370
Gross Income
$ 4,313,487
Year Established
2018
Employees
5

    Interested in this Listing? Send us
    a message today.

    Or feel free to contact us
    at info@websiteclosers.com
    or by phone: (800) 251-1559

    800-251-1559