Proprietary, Japanese Inspired Men’s Streetwear eCommerce Brand | Semi-Absent Owner | TTM is 35% Over 2023 | 250,000+ Monthly Visitors | $74 AOV

WebsiteClosers® presents a Japanese-Inspired Streetwear Apparel Brand, which has attracted a loyal customer base for their uniquely designed products. Japanese brands like UNIQLO have established a strong and rapidly growing presence in the United States, with their popularity increasing every year. This momentum has set the stage for further expansion, positioning the brand to capitalize on the ongoing growth of the Japanese apparel market in the U.S.

This brand has won over a devoted customer base of men between the ages of 18 and 55 with their signature products manufactured directly for them and sold under their brand name. Demand for their products generates 250,000+ unique visitors every month and the company is enjoying 35% profit growth in 2024 over 2023. The brand is sticky and well recognized in social media.

For consumers who put an emphasis on style, these products have become renowned for having the perfect fit either for leisurely time at home or a night out. With an Average Order Value of $73.50, the company is now processing 90+ orders a day, while a streamlined global fulfillment system and a thriving social media marketing campaign have brought them an increasingly loyal customer demographic.

Their sales do well year-round, and the company enjoys peaks around the holidays as their SKUs have become popular gifting items. It’s notable that the company just launched two new products and can continue introducing new products for upsells.

An additional strength for an interested buyer is how highly automated this business is now that ownership has invested in people and infrastructure. The seller employs a staff to manage day to day operations, giving the owner time to focus on inventory management, KPI monitoring, and growth initiatives. The business was designed for minimal owner involvement, and the seller now works as little as an hour per week running this highly efficient operation. Logistics are managed by 3PL partners.

This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it through additional marketing campaigns, affiliate development, developing an influencer network and expanding to an international audience.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:

1. Growing Market. This remains a vibrant and fast-growing industry. The global Streetwear Market was valued at $325.28 billion in 2023 and is projected to reach $637.13 billion by 2032, a 7.89% growth rate. Known for its bold logo graphics and unconventional designs, streetwear has become enormously popular and includes numerous additional products such as oversized tees, hoodies, streetwear jeans, and even sneakers. This company has figured out how to be a trailblazer and innovator in this niche field, expertly combining fashion and function and providing comfort in everyday apparel. With the international streetwear market growing vibrantly, this brand is well positioned to grow through product expansion, a global launch, and new approaches to its digital marketing plan.

2. Superior Products. Apparel is a notoriously competitive field, but this business has advanced past competitors with their flagship product, the Shinbo Harem Pants. The success of that product has led to a curated product line of 11 parent SKUs, each one attracting upsells and cross sells due to their distinguishable style, design, craftsmanship and versatility. No one else is selling these designs. While their flagship product is 65% of sales, the company is enjoying steady growth on their newer SKUs. Having launched two additional proprietary designs in November 2024, their expanding catalog of exclusive brand products has helped this company differentiate itself from what competitors are offering.

3. Creative Marketing. The company has built up its faithful audience through a smart digital marketing campaign that includes running ads on popular social media sites such as Facebook and Instagram, and tapping into a massive database of 81,000+ email subscribers for newsletters that promote upsells. It’s working, since the company’s repeat purchase rate just shot up by 10%. There are additional marketing tools for a new owner to take advantage of, including having the website fully optimized for SEO, adding a blog, and running PPC ads on Google to drive sales higher. The new owner could also start partnerships with social media influencers known for their expertise in apparel, including streetwear products.

The Company

Launched in May 2022, this company has excelled in the past three years and now offers a very hands-off operation to the new owner. The seller worked hard to achieve a level of operational efficiency that is ideal for a buyer looking for a company that practically runs itself.

Since global 3PL partners manage fulfillment and the company has trusted and valued relationships with its suppliers, a new owner is looking at a minimal amount of owner involvement needed on a daily basis, while at the same time the company is ideally positioned for fast growth. That includes the appeal of a new subscription model that offers customers curated monthly apparel boxes. Each subscription would become a reliable source for steady recurring revenue.

This is a profitable company with a well-established brand in the popular streetwear vertical, which has received glowing reviews from its customer base. As the streetwear market keeps booming, it’s clear this company has built a solid foundation to grow and become a leader in this niche space.