Home » Businesses » Proprietary Skin Care Brand – eCommerce & Amazon Channels – Subscribe & Save – 32% Repeat Order Rate – 16 SKUs – Growth Every Year for 4 Years

Proprietary Skin Care Brand – eCommerce & Amazon Channels – Subscribe & Save – 32% Repeat Order Rate – 16 SKUs – Growth Every Year for 4 Years

Website Closers® presents a growing Health & Wellness Brand that provides Total Body Care Products For Athletes. The Brand is primarily sold on Amazon and is offered Prime 1 or 2 Day Shipping via Amazon FBA.

From hydration to cleanliness, the company helps its customers keep mind and body strong so they can perform at their best and feel great doing it. The company offers 4 main categories of products for Athletes, including Antifungal Products (soaps, shampoos, body washes, etc.), Hydration Products (Hydration Drinks & Sweat Tests), Swimmer Products (Chlorine breakup shampoo, body wash, etc.), and Skin Shaving Products (anti-chafe, etc).

For the past seven years, the company has enjoyed an expanding customer base for their products with bottom-line growth in each of the last 4 years, with more growth projected for 2023. Their products are manufactured for them in the U.S., and they sell only products with their brand name. With 16 SKUs today selling at an Average Order Value of $26.27, they have a very strong platform on Amazon where the eCommerce giant’s internal marketing tools have helped them consistently grow and develop sales on that channel.

The company has an additional benefit: limited competition within this niche space. Although there are a huge number of skin care products on the market today, this company is actively marketing their proprietary SKUs specifically to those who remain physically active and have sensitive skin or, in many instances, a sense of wear and tear following the intensity of their workouts. This has become a highly niche business solving problems for athletes in ways that few other businesses attempt to address. While they haven’t yet developed a line of Sports Nutrition, this would be an easy add-on to the brand given the current customer base.

This brand has consistently pursued opportunities for scale, and successfully, since they enjoy steady year-over-year growth, and they are demonstrating great strength when it comes to repeat purchases and increased customer loyalty.

The company takes full advantage of Amazon’s Subscribe & Save program, and since skincare and hair care products tend to be items that people use on a regular basis, they’re now enjoying a 22% participation rate on Subscribe & Save, while their Repeat Customer Rate has grown substantially to 32%. That’s a high percentage of recurring revenues for a buyer to enjoy, especially from a company that also has continued strong scale opportunities for future growth. Their recurring customer base continues to expand at a healthy pace.

Let’s take a closer look at this company’s history to understand why this is a profitable investment for a buyer.

Launched in 2016, the company has marketed itself as providing total body care for athletes, with products designed to address the body’s challenges, from hydration to cleanliness to fighting off bacteria. Their products and content marketing have been targeted to people who want to keep their minds and body in sync, and they developed products that appeal to swimmers, triathletes, and any member of the general public that likes to remain physically active and fit.

Their top-selling product is a natural antifungal bar of soap. Other products include an electrolyte hydration drink mix, a total body swim care shampoo and conditioner, an antifungal cream, an antifungal body wash, and a nail fungus solution.

A look across the company’s listings on the Amazon Marketplace, and you see thousands of 4.5-5 Star Reviews on the products. Clearly, the products have been well-received by consumers, given both the ratings and the Repeat Order Rate.

While sales remain steady month by month, revenues peak in the summer months when people are outdoors and at their most active.

Amazon has been a smart choice for this company for several reasons. The company operates on Seller Central and shipments are handled by Fulfillment By Amazon, giving them fast and reliable deliveries for their products and a solid reputation for customer service. Amazon makes it easy for business owners – by handling data analysis, logistics, storage and shipment.

Sales have been strong, resulting in the issuance of an Amazon Choice Badge in their skincare category for leading, associated keywords. Amazon has been their key marketing tool, with the use of Sponsored Ads on the platform and Amazon’s internal SEO and sheer volume of customers helping to drive sales. These tools are working; the company had a 27.9% Repeat Customer Rate in 2021, which rose to 32% by 2022.

The company also launched its own website on WooCommerce, and has used different marketing tactics to increase traffic to the website. The brand has done video marketing on YouTube, and their videos have received 24,000+ views on that site.

They also have a social media presence on Facebook and Instagram, and a blog on their website to discuss related health and skincare issues. Having run campaigns for their sports drinks, the company averaged 2,1000 unique monthly visitors to their website in 2022.

Another significant benefit for this company from selling on Amazon is that this has become a turnkey operation. Current ownership now spends around 10 hours per week on the Amazon side of the business. While many of the tasks are handled by the Amazon team, the owner does employ a virtual assistant who works a full 40-hour week and manages off-Amazon marketing and other daily tasks.

The current owner focuses on a limited number of weekly tasks, including managing inventory levels and their Amazon PPC campaigns, shipping individual orders that come in from the website, and doing research and development on new product lines. With 16 products now available today, the company has a lot of room for growth within this profitable niche vertical.

While new products would certainly enable this company to expand its customer base while also promoting upsells and cross-sells, there are other scale opportunities available to them, including launching an influencer marketing campaign that involves popular athletes and others who focus their online content toward physical fitness, exercise, skincare and daily workout routines – a significantly large part of the social media world.

For a buyer of this company, having an understanding of how to optimize Amazon PPC campaigns will be a very helpful skill to have, but otherwise, this company is a highly automated one that does not require a major time commitment.

This Company is Represented by:

WebsiteClosers.com

Tech, Internet & eCommerce Business Brokers

WC 2981

Asking Price
$ 400,000
Cash Flow
$ 94,988
Gross Income
$ 462,214
Year Established
2016

Proprietary Skin Care Brand – eCommerce & Amazon Channels – Subscribe & Save – 32% Repeat Order Rate – 16 SKUs – Growth Every Year for 4 Years

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