WebsiteClosers® presents an innovative B2B Software-as-a-Service (SaaS) Business focused on boosting Shopify merchants’ eCommerce growth through a unique suite of applications. Specializing in loyalty programs, referral systems, discount stacking, upselling, and shipping protection, this 5-year-old business has demonstrated impressive and consistent growth. They are already 15% in sales above LY same period YTD. Built with operational efficiency and scalability, this business is designed for sustainable expansion under the right buyer with marketing expertise.
This business offers a suite of Shopify apps that address critical areas for eCommerce merchants: customer loyalty, discount management, referrals, product reviews, upselling, and shipping insurance. Each app is plug-and-play, requiring minimal customization, which allows for easy integration into any Shopify store. With a loyal customer base of 1,900 users and a 4.6-star average rating from over 100 reviews, this business has built a reputation for reliability and high-quality service within the Shopify ecosystem.
Revenue and Sales Channels
The business operates on a recurring SaaS model, offering subscription plans ranging as low as $14 to about $200 monthly and an average contract size of $32. The monthly recurring revenue is strengthened by a high customer count, accounting for more than 2% of revenue. The company has achieved a remarkable 14% year-over-year growth in sales from January to August, underscoring their sustained upward trajectory and potential for expansion under a new owner.
Operational Efficiency
The current owner dedicates around 20 hours per week to oversight but has hired a customer service representative and a full-time developer to handle day-to-day tasks. With this setup, the buyer workload is expected to drop to approximately 5 hours weekly, making it a turnkey acquisition with minimal operational strain. Both employees, who handle customer support and technical maintenance, are expected to stay post-acquisition, ensuring a seamless transition for a new owner.
Competitive Advantages
Unlike broader SaaS competitors, this business is finely tuned to the Shopify platform, offering niche solutions that fulfill Shopify merchants’ specific needs. With high ratings from over 100 reviews demonstrating the effectiveness and reliability of the apps, this business is poised to scale exceptionally.
The business’s streamlined structure and dedicated team significantly reduce operational strain, allowing the buyer to focus on growth rather than day-to-day management. Each app is designed for seamless integration, and most require no customization, making it easy for merchants to deploy and derive value immediately.
Future Potential
With increasing demand for eCommerce support tools, this business is ideally positioned for growth in the Shopify ecosystem. Expanding their offerings beyond Shopify and developing strategic partnerships with larger brands can open new avenues for revenue. The potential for scaling through additional app integrations, more robust email marketing, and further development of existing apps makes this business a lucrative acquisition opportunity.
Business Broker Takeaway
Our analysis of this business revealed several key value propositions for a buyer looking for a highly profitable SaaS eCommerce business in a fast-growing vertical. We are excited about this business for 3 important reasons:
1. Diverse and In-Demand Solutions for Shopify Merchants. This business has established itself as a go-to resource within the Shopify ecosystem by offering essential applications for eCommerce success. From loyalty programs and referral systems to upselling and shipping insurance, the apps address critical areas that merchants need to drive sales and retain customers. The business is particularly compelling due to their high customer satisfaction, with a 4.6-star average rating across apps and a reputation for reliability. For a buyer, the organic growth is driven by positive customer reviews, and the business’s lean structure offers a stable, recession-resistant revenue stream. The buyer could consider implementing additional SEO and content strategies to quickly increase organic traffic and expand the customer base within Shopify’s fast-growing market.
2. Monthly Recurring Revenue and Operational Efficiency. Operating under a subscription model, this business boasts consistent, monthly recurring revenue with a diverse customer base of 1,900 merchants, none of which represent more than 2% of the overall revenue. The current ownership has minimized operational demands by hiring a skilled customer support representative and a full-time developer, leaving the buyer with only 5 hours of weekly oversight. This turnkey structure allows a buyer to immediately step into a cash-flow-positive operation without a significant time investment. A buyer could consider enhancing the SaaS model with tiered subscriptions or premium features, such as AI-driven upselling, to increase Average Order Value (AOV) and customer Lifetime Value (LTV).
3. Significant Opportunities for Growth with Minimal Marketing. The current marketing focus is on Shopify ads, leaving considerable room for visibility through untapped channels like SEO, email marketing, and social media. With an email database of 14,500 contacts, the business can launch re-engagement campaigns to boost retention and upselling. The apps also hold the potential for strategic partnerships with other Shopify solutions to drive user acquisition. For a buyer, leveraging targeted email campaigns and exploring partnerships with complementary Shopify apps will drive new installations and deepen customer loyalty.
This SaaS business is an ideal acquisition for buyers seeking a scalable, high-demand product suite within the Shopify ecosystem, paired with steady recurring revenue and minimal operational strain.
This Software Company is Represented by:
Website Closers
Technology Business Brokers
WC 3494