WebsiteClosers® presents a SaaS Platform for 3D and Augmented Reality (AR) Shopping Services tailored for B2B clients who want to provide their customers with an interactive shopping experience. This company has a decade of experience attracting clients from across a wide range of industries, including Fortune 500 companies, that remain long-term clients subscribing to get access to their platform and advanced technical support.
The company has become particularly popular for its Product Configurator. Their retail and eCommerce clients have been able to use their WebAI visualization services to let their customers see a product from the comfort of their home and customize it to their specifications. This has helped drive sales and improved levels of customer satisfaction, and this platform not only maintains long-term contracts but also has a very low churn rate.
The company attracts both BTC clients (such as online retailers selling products directly to customers), and B2B companies marketing to other businesses. That includes clients in leading industries such as manufacturing, wholesalers, distributors, importers, and product designers, and their clients have included industry-leading well-known brands. What links these companies is the desire to use the company’s interactive WebAR experience to improve conversion rates.
With contracts that start at $14,000+, most clients either stay on long-term or purchase additional services. The company is operating in a niche technical field that is growing by leaps and bounds. There is high demand today for Augmented Reality services to enhance online user experiences. At the same time, the global B2C eCommerce market is soaring, projected to reach $9 trillion by 2032. By 2027, it’s estimated that 23% of total retail sales will occur online, including through Mobile Commerce and sales on smartphones, while personalized shopping experiences powered by artificial intelligence are considered one of the strongest factors driving this growth. This company is ideally positioned to ride these waves to much higher success.
The current owner has an experienced team in place managing daily operations. It would be advantageous if the new owner had some proficiency in SaaS management, familiarity with 3D/AR software, and experience in tech sales. However, the seller is available to stay on in some capacity, including as a consultant, to ensure there is a smooth transition and to help the business continue to thrive and expand.
The very best buyer for this software technology would be a strategic investor, particularly one with the ability to monetize the platform’s technology by cross selling to their B2B or B2C product audience. A buyer gets the advantage of a platform that has a long track record of success, high client satisfaction levels, and innovative ways of scaling.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly. Opportunities include expanding into additional tech markets, launching an international expansion, and targeting existing clients for upsells to the many services they provide.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Top Industries as Clients. This SaaS platform has fully understood the challenge retailers and other businesses face when it comes to selling products sight unseen. Their platform makes available 3D content visualization that drives sales and boosts customer engagement. Clients have recognized that and provided the company with plenty of ongoing contracts, and those businesses operate in top industries such as architectural products, furniture, appliances, hardware and industrial products. A good example of their work is their popular Product Configurator, which is in high demand among the Furniture & Homeware sectors, where the opportunity to let customers configure products to their own preferences and visualize them in their own spaces has proven to be invaluable to their clients. Their target customers remain retail brands, manufacturers, and eCommerce companies specializing in high-engagement product visualization.
2. Smart Marketing. The company’s digital marketing strategy targeting other businesses has several components, including PPC ad spends on Google AdWords for targeted product promotion, social media (particularly LinkedIn) for brand visibility and engagement, and a website fully optimized for SEO keywords to enhance their organic reach. That includes a blog on the website. The company uses content marketing on LinkedIn to demonstrate thought leadership and has formed industry partnerships to expand its market presence. Their social media marketing also includes videos about their platform and making free demos available. Their strongest lead generation tools include integrating HubSpot to convert leads through email campaigns, tapping into the 4,000+ subscribers in their email database. Their website now gets 1,500 unique monthly visitors.
3. Multiple Services. In addition to their product configurator, the company provides numerous additional services on its platform. That includes a cloud-based product viewer that delivers photo-real, 360 interactive products to customers and is optimised for cross-platform performance; Web Augmented Reality that offers the highest quality for optimum display across mobile devices, enabling customers to view, place and experience products online; and 3D Virtual Environment Spaces that create a realistic virtual store and enable customers to move around and explore the features and benefits of the clients’ products through animations, interactions or Augmented Reality. Customers can personalize and configure items before adding them to their cart, all from within the client’s online website.
The Company
Launched in 2014, the company has been laser focused on providing B2B clients with a comprehensive, end-to-end platform for 3D and Augmented Reality product visualization. The company now offers 3 fixed packages at $149, $599, $899, based on volume and a custom tier for larger businesses or for clients that have more complex needs.
The current owner now focuses on strategizing on new products, setting business targets and goals, and overseeing growth initiatives. An experienced team manages most of the daily functions, including 4 full time employees, one part-time worker, and 20+ contractors, which include 3D modeling teams.
With their many long-term contracts in place, a low churn rate, and multiple scale opportunities, this is a smart investment in a fast-growing advanced technology platform.
