Website Closers® presents an eCommerce and wholesale business in the superfood vertical that has shown extraordinary profitability over the past five years. TTM earnings are already tracking 20% over last year, breaking the trend of eCommerce businesses stagnating post-pandemic – a promising indication. Since its inception in 2017, the brand has astutely attracted sales through its Amazon storefront, which makes up the bulk of sales. Additional revenue comes from secondary eCommerce platforms and a fast-growing wholesale channel with enormous room for expansion. The company offers 34 private-labeled products, many with variations, and many of them exclusive to this brand.
The superfood sector is snowballing as more and more people realize the importance of healthy ingredients in their diets, particularly post-pandemic.
This brand scours the globe to find the finest and highest quality versions of the foods they believe the market has an appetite for. All products are built around an ecosystem of sustainability and native practices. The company proudly partners with indigenous farms to organically harvest superfoods that meet healthy dietary and nutritional needs. Most products are organically sourced from sustainable farms worldwide, as the brand concentrates on superfoods that people can substitute for less healthy foods to lead a healthier life. Products are ethically sourced from Peru, India, China, Japan, and Brazil.
A major draw for this company is its ethical heart. Priorities include:
- Sustainability
- Farmer Wellbeing in the Sourcing of Products
- The Highest Quality Organic Superfoods
- Small Farm Support Systems
- Organically Certified Foods from Across the Globe
The business has grown from strength to strength to become one of the market leaders in its niche, attracting thousands of unique visitors every month. Just a few years ago, they started on Amazon, where they maintain a flourishing storefront. Fittingly, 60% of traffic is organic, with the remainder driven by PPC advertising. Most customers come across the brand’s products via online searches and seek the company out on the marketplace.
The brand comes with an excellent catalog of SKUs, with no intense concentration of sales on any given item besides the incredibly prosperous proprietary flagship product. That product is a top-of-the-line Yacon syrup, used primarily as a sweetener. The company has exclusivity on the product from its supplier, who utilizes a proprietary extraction method to produce it. The result is a syrup with superior health benefits, a tastier product, and a smoother consistency without the common sedimentation that competitors struggle with.
The company utilizes a hybrid inventory model. They have a California warehouse and ship 20-50 products daily. In addition, their manufacturers abroad ship directly to Amazon FBA, making logistics smooth and cost-effective.
The industry has and will continue to be incredibly lucrative, which gives this company enormous growth prospects moving forward, added to the fact that consumers are becoming far more health-conscious, prompted further by the coronavirus pandemic. In 2021 alone, the global market was valued at $152.71 billion and is projected to rise at an impressive compound annual growth rate of 9.2%.
This business’s core product offerings include Yacon Syrup, Spirulina, Chlorella, and powders of Beetroot, Guarana Seed, and Bee Pollen, but additional, highly popular SKUs complement them.
The typical D2C customer is an educated, middle-class female educating herself on health trends. She orders consistently and spends $16,99 per order, with a healthy lifetime value. On the other hand, the typical B2B customer is a health shop or retail outlet.
There is immense opportunity to scale the company with mass retail. The brand has dipped its toes into wholesale in the past, having sold in big box retailers, and is now selling in numerous cafes. Expanding with a focused campaign targeted toward health stores and brick-and-mortar retailers could bring consistent bulk orders and an enormous additional revenue stream.
Expansion opportunities are endless. Given its tenure on Amazon, this business can quickly sell into additional lucrative markets, such as parts of Asia and South America, where the market is booming, and other market segments, expanding the product offering into different verticals.
The owner runs a lean, mean operation. He has automated the business extensively and, as a result, has a light workload. He spends just 10 to 15 hours weekly on the company, focusing on delegating tasks, overseeing all sales channels, and managing supplier orders. One employee works in the warehouse and handles shipping. In addition, contractors are used for various services, helping minimize the workload.
Contact Website Closers today to find out how this superfood brand can produce an incredibly healthy return on investment.
