Website Closers® present an exciting opportunity to acquire a thriving company with two profitable divisions: an online platform for Metaphysical Training Programs and an eCommerce Brand offering Artisanal Crystal Products. With nearly 15 years in operation, this company has cultivated a strong and loyal consumer base, enjoying 38% year-over-year growth over the past four years.
Their crystal products division features a range of finely crafted items, including wands, pendants, singing bowls, chimes, jewelry, and sculptures. These items are sold across multiple channels, such as Shopify, Amazon, and eBay, and command a solid Average Order Value of $309. The company’s catalog includes 300+ trademarked products and over 40,000 SKUs, many of which are top sellers in the growing crystal healing and spiritual wellness market.
The training division operates on a membership-based platform that attracts customers interested in metaphysical subjects like spiritual healing and self-discovery. With 24 educational programs, the platform also offers certifications and hands-on internship opportunities, appealing to a broad audience seeking enlightenment and empowerment. This has helped establish a thriving customer base, backed by enthusiastic reviews.
Business Broker’s Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. SBA Qualified. This business has been pre-qualified for an SBA loan, making it possible for a Qualified Buyer to acquire it with as little as 10% down and finance the balance over 10 years at a favorable interest rate. SBA loans are designed to support new owners in managing and growing their businesses effectively.
2. Loyal Customer Base. The brand’s outreach has successfully attracted a mix of long-time metaphysics enthusiasts and new customers curious about the benefits of crystal healing. Most customers are in their 20s or 30s, married, well-educated, and earn between $69,000 and $82,000 annually. Many use the products daily to promote calmness and balance in their lives.
3. Strong Supplier Relationships. The company maintains relationships with 10 suppliers, and most of the inventory is being sourced from 5.60% of its top-selling products crafted by 3 U.S.-based lapidary artisans. The company also contracts with numerous small suppliers to manufacture the rest of their SKUs. This has been a highly productive arrangement for the company, and they are not overly reliant on a single provider.
The Company
Launched in 2010, this brand has built a strong reputation and enjoys a niche position with minimal competition. In the past 5 years, the eCommerce shop has grown substantially and enjoyed highly enthusiastic reviews, enabling the company to offer its customers an extensive catalog with 300+ uniquely crafted products.
The company also puts a strong emphasis on first-rate customer service, and they benefit from facing few direct competitors in this niche space. The uniqueness of their products and training programs have increased demand among customers.
Customer service is a core focus, and the uniqueness of its product offerings and training programs have driven high demand. The company has a robust digital marketing plan, relying on organic traffic generated from email and social media. It also creates video ads for platforms like Facebook and YouTube, has recently begun PPC campaigns on Google, and has partnerships with affiliates and influencers.
Operations and Growth Potential
Right now, 3 part-time employees currently handle content creation, website management, social media, and product photography, with the owners focusing on strategic tasks. After 2 years of compliance preparation, the business is primed for a seamless transition, with sellers willing to work with the buyer post-acquisition to maintain their growth trend.
With $50,000 in inventory included and a rapidly expanding crystal industry projected to grow further, a new owner can take advantage of the business’s strengths: a loyal customer base, recurring revenues, and strong supplier relationships.
