SBA Pre-Qualified Digital Marketing Firm for Law Firms | 10 Years Established | 4.5+ Years Client Retention | Minimal Ad Spend | Loyal Customer Base

Pending

Website Closers® presents a 10-year SBA Pre-Qualified Digital Marketing Agency that has tailored their services specifically for the small law firm niche. They offer a full suite of legal marketing solutions tailored specifically for lawyers and law firms, which help them compete for 1st page rankings of highly competitive keywords in their industry and, in turn, increase their clients base.

• Their services include online marketing tools such as website design, search engine optimization (SEO), blogging, and live chat implementation.

• Their Average Order Value (AOV) sits at $2,631 per month, and as most clients stay with the brand for over 4 years, their Customer Lifetime Value (LTV) is a healthy $52,000.

• Their working capital requirements are minimal, as they are cash flow positive and collect from their clients prior to expenses and services.

This acquisition is also SBA Pre-Qualified, which will offer their buyer stronger odds of achieving a quick return on investment (ROI) and rapid growth post-purchase.

Business Broker Takeaways

1. Low Ad Spend. The agency’s marketing campaign is incredibly lightweight, as while they invested in Google Ads in the past, they ceased to do so several years ago. They currently rely on email marketing alone to send a monthly newsletter to the 250,000 attorneys in their email database. They also maintain a blog on their website that boosts engagement and encourages curious law firms to check out their website.

2. Straightforward Operations. The brand’s operations are highly straightforward to operate and require minimal training to run. The current owners spend about 3 to 4 hours per day on their primary tasks, which include writing and adding blogs to websites, monitoring Google Ads, answering emails or questions from clients, social media posting, and manual billing. These operations could be streamlined even further by setting up automatic billing.

3. Strong Business Model. The brand has established themselves as a trusted name in the marketing industry through their client-centric focus and innovative approach. They have spent the past decade offering personalized marketing strategies, earning them a loyal and diverse client base that trusts them to deliver excellent results.

Their foundation proved sturdy enough that they demonstrated resilience and adaptability through the COVID-19 pandemic and were able to implement cost-effective strategies that helped them maintain the high quality of their services.

Scale Opportunities

The agency’s simplistic marketing campaign means that an ambitious buyer could quickly begin scaling them by building a stronger advertising plan. They could start by reinstating their Google Ads, and, from there, invest in social media and accompanying videos. The brand could then begin targeting additional industries outside of small attorneys, expanding their pool of potential clients and drawing more attention to their new and old services alike.

Conclusion

This acquisition has excelled in their niche, and has, over the course of the last 10 years, differentiated themselves with their excellent service, personalized solutions, and commitment to client satisfaction. A buyer would need no prior education outside of basic WordPress knowledge and an understanding of Google Ads and SEO. Current ownership is also willing to stay onboard for a period as consultants to help facilitate the transition and to help the new owner get accustomed to their role.