WebsiteClosers® presents an SBA Pre-qualified eCommerce Brand that operates via multiple sales channels (DTC and B2B) in the Men’s Accessories Category. This company has been in operation for over 18 years and has quickly risen to become a top brand in the Men’s Fashion industry, known for selling the most exclusive men’s collar accessories on the market. Their products transform shirt collars into adjustable hidden-button-down collars, offering a functional and stylish solution for men’s wardrobes.
The company’s SBA Pre-Qualification means a qualified buyer can acquire the business with as little as 10% down, with the SBA Loan amortized over 10 years at industry-leading interest rates. This makes it an attractive opportunity for someone looking to enter the men’s fashion market and see a return on their investment quickly.
Since 2018, the brand has streamlined its offerings, focusing on 25 highly successful SKUs, down from over 500 men’s accessory products. Their sales are driven primarily through Amazon, which accounts for 80% of revenue, along with their Shopify website and wholesale channels. The brand boasts a 23% Repeat Order Rate and Average Order Values (AOV) of $44.16 on Shopify and $25.74 on Amazon. It also has a loyal customer base of male professionals aged 30 to 55 who earn over $100k annually.
Marketing
The brand employs a comprehensive marketing strategy, with paid advertising through Google Ads, Facebook Ads, and Amazon Ads. Additionally, they leverage an email list of over 47,000 subscribers and have recently partnered with an SEO firm to improve organic traffic. The SEO team is also developing a blog to drive more sales through non-paid channels.
Scale Opportunities
Growth opportunities abound for a new owner. Expanding Amazon storefronts internationally and investing further in the Shopify channel could significantly increase online revenue. There is also potential to grow the wholesale division by offering Private Label and Custom Collar Stays for corporate gifts and promotional purposes. Instead of focusing on department stores, the brand could explore Private Label partnerships with larger shirt brands. Hiring a dedicated salesperson to seek out business collaborations and expanding social media efforts could also drive organic growth and brand awareness.
Conclusion
This eCommerce brand has carved out a unique niche in the men’s apparel industry. With nearly two decades of experience, a loyal customer base, and multiple growth avenues, this business offers a fantastic opportunity for a buyer looking to step into a well-established, profitable company.
Business Broker Takeaways
1. International Sales: Leveraging Amazon’s global reach, this brand sells across multiple countries, including the US, UK, Canada, France, Italy, Mexico, and Germany. Their products are also available in men’s specialty stores, high-end gift shops, and premium department stores through wholesale channels.
2. Lightweight Workload: Ownership commits just 6 hours per week to strategy and decision-making, while a full-time COO manages daily operations. This COO oversees third-party vendors, customer service, and social media. Three part-time employees handle fulfillment, bookkeeping, and graphic design. Many other responsibilities, such as SEO, PPC, Amazon management, and content creation, are outsourced to trusted third-party contractors.
3. Efficient Stock Model: The brand operates on a 100% stock model, with 80% of its volume fulfilled through Amazon FBA. In-house shipments include about 17 orders daily from Shopify and smaller stores, while weekly department store orders add another 50 to 100 shipments. The company keeps $200k to $250k of inventory in Venice, FL, alongside stock in Amazon warehouses, with orders placed quarterly or semiannually. They work with a reliable factory family agent who sources from multiple factories, ensuring steady production.
