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SBA Pre-Qualified eCommerce Brand | Men’s & Women’s Hair Replacement Products | 90% Repeat Customers | $1,400 LTV | B2B & B2C Channels | Custom & Stock Options

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Website Closers® presents an SBA Pre-Qualified eCommerce business in the Men’s Grooming and Hair Restoration Category with a fiercely loyal audience for its line of hair replacement pieces. Designed in-house and manufactured directly for this brand by 3 trusted and reliable suppliers, the uniqueness of their hair replacement solutions has put them in the topmost revered/ respected brands.

With SBA Pre-Qualification, Qualified Buyers can purchase this company with as little as 10% down, amortized over a 10-year period at highly competitive interest rates. This allows for a quicker ROI and easier debt service scenario.

Their products, which include Custom Hair Solutions and Men’s Toupees, were designed after extensive research into top sellers in this vertical, and that research paid off quickly. This 13-year-old business’ products have been so well received that they achieve a 90% Repeat Order Rate on an Average Order Value of $300. And this has resulted in a Customer Lifetime Value of $1,400+. Their products receive highly enthusiastic 5-star reviews from satisfied customers; this kind of customer loyalty is highly coveted and can be difficult to attain.

The company puts a major emphasis on superior customer service, and its website includes instructions on the care and maintenance of its hair replacement pieces, giving the company a growing reputation for its expertise and smart guidance in this field. This has helped considerably in building brand recognition.

Although their products have primarily been designed for men, the company does generate sales from women coping with hair loss issues as well. Because their hair pieces typically last for 3-4 months, customers return frequently to make additional purchases, giving the company a steady flow of recurring revenue.

While most of the company’s sales have been Direct to Consumer on their branded website, they have a growing percentage of purchases from professional hair stylists who appreciate the high quality of their hairpieces that appeal to their own customers.

Operating in the highly profitable niche of the global Hair Restoration market, the seller has created a strong foundation for a new owner’s future success. This business provides a clear opportunity for a U.S. Buyer to acquire this company and quickly scale it. That could include selling accessories for their hair pieces, expanding sales channels to include platforms such as Amazon, Etsy, and Walmart, and launching a social media marketing campaign that includes partnerships with influencers. Each option would all highly effective at driving sales higher.

Business Broker Takeaway

We are excited about this business for 3 important reasons:

1. Profitable Vertical. Hair loss is extremely common, impacting 85% of men and 33% of women, and for men, 65% will start to see hair loss by age 35. That’s why the global Hair Restoration Market was valued at $6.46 billion in 2023 and is projected to grow by 16.6% through 2030. This high-demand market is experiencing significant growth as new and innovative hair restoration solutions continue flowing into the market. While as many as 703,000+ surgical hair restoration procedures were performed globally in 2021, others prefer less invasive solutions. One of the most significant strengths of this business is that its SKUs are unique and can’t be purchased elsewhere. Their designs were made after researching the work of scores of hair restoration manufacturers, to offer something customers can’t already get.

2. Brand Products. Customers buy from this business because of its distinguished product quality and reputation for strong customer service. With the main supplier having sourced their SKUs for a decade, the company sells both stock products and custom ones, with the stock products maintaining two-thirds of all sales. The business also offers special features such as 11 shades of gray on their stock units and fully bleached knots, which very few competitors are providing. Sales are made year-round, and the company is now shipping 300+ units each month. To keep up with demand, they always have 4,000+ units in stock. At least 10 new products are now in the development stage.

3. Seller Financing. The seller is open to offering some seller financing for this acquisition. The buyer will get a solid foundation for a business that has an expanding customer base, vibrant recurring revenues, and plenty of scale potential. The company’s growing profits from professional hair replacement stylists open up the possibility for additional B2B sales among other hair stylists and retailers marketing hair care products. As a business that also specializes in men’s grooming, a $46 billion industry in 2023, this acquisition enables a smart investor to gain a secure foothold in this booming market.

Conclusion

The company has grown through a digital marketing plan that combines paid traffic through PPC ads on Google and organic traffic from a fully optimized website that includes an informative blog. These tools deliver 3,200+ unique monthly visitors to their website.

This provides a new buyer with plenty of opportunities to boost sales even higher, including through an email marketing campaign to their 10,000+ subscribers, social media marketing and videos of their products being used by satisfied customers. Those videos would be ideal for sites such as TikTok and YouTube. The new owner could also expand this business by managing more wholesale accounts and by starting a subscription sales model for customers to take advantage of.

The company has already started to explore options for selling accessories such as glue, tape, adhesive remover and shampoo, and hair extensions for women. This would be another excellent opportunity for the new owner to explore.

Hair restoration is projected to remain in very high demand for the foreseeable future, so this business is likely to be a very good fit for an ambitious investor eager to grow the company.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3577

Asking Price
$ 1,350,000
Cash Flow
$ 382,217
Gross Income
$ 921,476
Year Established
2012
Employees
2

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