Website Closers® presents an SBA Pre-Qualified eCommerce Brand that has merged its customers’ interest in politics with their love for Collectibles and Patriotic Memorabilia. Appealing to political conservatives, including supporters of President Trump, the company has grown quickly in the past 5 years and now markets a huge catalog of 465+ fully branded products that are designed in-house. The business is now selling 3,000+ products a week.
The company has been pre-qualified SBA lending up to $5 million, the maximum amount available. This means that a Qualified Buyer can put as little as 10% of the deal down to purchase the business, with the SBA Loan amortized over an entire 10-year period, at industry leading interest rates. The seller is also willing to fund a significant portion of the deal for the right qualified buyer.
The company has been able to expand its audience over the past 5 years by offering customers a huge catalog of products sold at an affordable Average Order Value of $59. Sales have skyrocketed since the company expanded its sales channel beyond its branded website. Customers can now also find their products on major online platforms such as Amazon, eBay, Etsy, and the brand’s social media platforms.
Another major strength this brand has is an extensive affiliate network that has been a major sales driver for them. Sales peak during election years, and during the holiday season when many of their SKUs become popular gifting items. The re-election of President Trump is likely to benefit this company in the long run, since many of their products are marketed to Trump’s supporters. The company is now working on a licensing agreement with the Trump Organization.
That gives a buyer a loyal customer base, high recurring revenues, a creative digital marketing place fully in place, and a thriving niche vertical.
The market for collectibles is a fast-growing one, worth $458 billion in 2023 and projected to grow to $454 billion by 2033, a huge 26.7% growth rate. Collectibles, including ones with political themes, are valuable because of their rarity and uniqueness, and over time they can soar in value. This is why so many collectors devote countless hours to finding and collecting items that reflect their interests.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly. Opportunities include continuing to launch new memorabilia SKUs, expanding their affiliate network, growing their email and SMS text subscribers’ lists, and expanding into new but related niche verticals such as tactical and survival gear.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Proprietary Products. With products designed to appeal to politically engaged customers, the company has marketed its exclusive designs catering to patriotic values. They provide a diverse selection, including bobbleheads, currency coins, flags, teddy bears, and trading cards, each one with conservative themes. The company continues to launch new products regularly, including ones designed to capitalize on seasonal trends. Some of the brand’s top-selling items are bringing in $100,000 per month in revenue from their Amazon platform. To keep its overhead low and ensure fast deliveries, the company has a hybrid inventory strategy that mixes keeping some products in stock, while DropShipping others. This has given the company a reputation for excellent customer service.
2. Multi-Channel Sales. The business has a devoted base of customers who are politically conservative and seek out collectibles related to their interests. The company has enjoyed strong recurring revenues by giving those buyers multiple ways to discover their SKUs. It’s a smart multi-channel strategy that is paying off. While Amazon makes up the bulk of this company’s sales, the brand also performs well on its Shopify network thanks to its digital marketing tools, which include fast-growing sales through its affiliate marketing network, which is projected to reach up to $4 million in sales in 2024. This has enabled the company to attract a wide swath of customers, both men and women, of all ages and income brackets.
3. Efficient Operations. The buyer will inherit a company that has fine-tuned its operations and marketing. This business has 14 employees who manage daily tasks while taking full advantage of Amazon FBA and third-party logistics to handle fulfillment and customer service. The company works with multiple third-party manufacturers who were chosen after careful consideration based on quality and pricing. Their marketing is also very effective, having given the company a stunning 1.2 million unique monthly visitors to their website. The brand has excelled at both email and SMS text messaging to drive repeat sales and benefits from having 515,000 active email subscribers and 60,000 SMS contacts. The email marketing campaigns now provide a 14.4x return on investment (ROI), while the SMS campaigns provide a 5x ROI. That creates a high level of customer engagement that is producing higher sales.
The Company
Launched nearly 6 years ago, the company is now bringing in $100,000+ in monthly revenue and continues to grow at a solid pace. The results of the 2024 presidential election are expected to give the company additional opportunities to attract more conservative collectors of their many SKUs, which are an increasingly popular choice during gift-giving occasions such as Christmas, birthdays, graduations, and so on.
As its sales grow, the company now has an $89 Lifetime Customer Value.
The company has enjoyed a very successful 2024. In the past 12 months, the brand has seen a 134% increase in orders and a 232% increase in gross sales. Their customers have given the brand 14,000+ positive reviews, and their return rate is very low. This business operates on a solid foundation and in a healthy and evergreen vertical. The availability of SBA funding should help make this one a very appealing offer for a shrewd investor.
