WebsiteClosers® presents a seasoned agency with over a decade of experience in providing Proposal Writing Services for Government Request for Proposal (RFP) submissions. Their proposals are complete, comprehensive, and compliant with every RFP requirement, especially federal RFPs. The brand has about 225 clients, with many coming back for additional proposals later.
The brand caters to clients in all industries who are seeking government contracts, with a focus on small businesses that lack the manpower and expertise to create the high-quality proposals they need. They typically maintain an average of 4 to 5 active engagements at any given time.
Each proposal is prepared under a unique consulting agreement specific to that project, with pricing being custom quoted based on the amount of work a specific proposal requires. Their prices typically range from $3,500 to $6,500 per project, and their projects’ average term falls between 2 to 4 weeks.
The brand sees the most requests for services during the spring and fall seasons, as this is when government agencies tend to issue more requests for proposals.
Business Broker Takeaways
1. Proven History. Clients that have hired the agency have won contracts with government agencies from the US Air Force, US Transportation Command, US Department of the Interior (DOI), and the State of Florida, to name a few.
Over the last 12 years, the brand has become recognized as a trustworthy business partner, providing high-quality proposal writing services that ensure 100% compliance with the needed requirements and a persuasive presentation of the client’s qualities and experience.
2. Strong Organic Presence. The brand’s marketing campaign consists of an SEO campaign with many keywords related to their market, as well as referrals from past satisfied clients of theirs. As a result, most of their business comes through direct contact from prospective clients who find the brand online, with the brand ranking high on the Google search results for their industry.
Their presence has been bolstered by targeting a specific audience. While other firms often focus more on larger clients, the brand’s niche is small businesses. Current ownership has found that there is a strong need for proposal services among these smaller companies and with whom all government agencies are looking to contract with.
3. Low Capital Requirements. The agency has no capital requirements, as overhead is very low and 99.9% of their marketing, client communications, and work is done online. Their main costs are for payment processing as they receive payments via credit cards.
The brand is made more streamlined by the fact that, outside of working with a web marketing company for their SEO, they have no long-term employees outside of the owner. They have outsourced proposal projects to third-party proposal writers in the past, however, which gives a buyer the opportunity to continue doing so post-purchase.
Operations
The owner spends about 35 hours every week taking inbound calls from and providing consulting to potential clients, reviewing solicitations, and providing quotes. Once under contract, they then take over as the project manager and proposal writer.
To take over the owner’s responsibilities, a buyer would need to be able to understand and decipher the details in government solicitation documents. They would also require good grammar, punctuation, and the ability to write clear and concise copy that meets the RFP requirements, along with various other related skills. The seller would be willing to provide some consultancy/training during the transition period as needed.
Scale Opportunities
There are various opportunities available a buyer could use to scale the brand. One of the most straightforward would be to hire additional proposal writers and other employees, given that the owner is currently responsible for writing all the brand’s proposals.
With more staff, they could take on more client opportunities, expand the business to take on larger clients, and pursue other related areas. These include grant writing, commercial proposal writing, and participating in proposal teams sought after by large businesses. They could also raise their pricing, as the brand’s current pricing is below average, which has kept their demand high.
Conclusion
This agency has spent the last 12 years establishing themselves in their niche and has the reputation to show for it. With additional staff on their team, a buyer could quickly take this deal to new heights and attract a wave of new, larger clients.
