Listen To Our Most Recent Podcast Episodes As Soon As They're Live: Here!

SBA Pre-Qualified | Metaphysical Online Training Program & eCommerce Brand | 14 Years in Business and Stable YOY Earnings | $309 AOV | Strong Organic Traffic

Contact Us About This Listing

Website Closers® presents an opportunity to acquire an online business with two profitable divisions, marketing Artisanal Crystal products and membership-based training programs centered around metaphysics. With low competition in both divisions, the company has been growing solidly, enjoying 38% YoY growth for the past four years.

Now nearly 15 years old, the eCommerce brand has cultivated a strong consumer base for its finely designed crystal products including wands and pendants, singing bowls, chimes, jewelry, and sculptures. These products are sold across multiple sales channels, including their Shopify website, Amazon and eBay. Their subscription-based platform attracts customers interested in their metaphysical training videos and gives customers a certification upon completion and opportunities for hands-on internships.

These are both highly profitable verticals. The Crystal Jewelry market has enjoyed significant growth in recent years thanks to the growing popularity of crystal healing and spiritual wellness practices that more and more consumers are embracing. Those consumers look to the healing properties of crystals and how they can be incorporated into their daily lives.

Metaphysics is also popular because it is designed to help enlighten and empower people to live their lives in the most harmonious way possible. Metaphysical training has become a way to discover spiritual understanding, and the ranks of people embracing it are also increasing sharply.

This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly by expanding sales globally, boosting their PPC ad campaign on Google, and improving the company’s SEO to ensure it ranks high in search engines.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:

1. SBA Qualified. A significant opportunity for a buyer is that this business has been pre-qualified for an SBA Loan. For a buyer, that’s a highly attractive proposition. The new owner can purchase this business for as little as 10% down, and then get 10 years to finance the balance of the SBA Loan which is made available at a very appealing interest rate. SBA loans are designed to help investors successfully manage their business by giving them the financial incentives to do so.

2. Loyal Customer Base. The company’s outreach has successfully appealed both to people with a longstanding interest in metaphysics, and those becoming curious about it. A similarly strong audience has emerged for the company’s crystal products. Their typical customer is in their 20s or 30s, married and well-educated. The average salary range of their customers is $69,000-$82,000. Many of their customers have noted that they frequently use crystals to promote calmness during their daily activities.

3. Strong Supplier Relationships. There are now 10 suppliers in this company’s network, while most of the inventory is being sourced from 5.60% of its top-selling products created by three lapidary artisans, two of them based in the U.S. The company also contracts with numerous small suppliers manufacturing the rest of their SKUs. This has been a highly productive arrangement for the company, and they are not overly reliant on a single provider.

The Company

Launched in 2010, this brand has developed a well-earned reputation as a leader in their niche space. In the past five years, the eCommerce shop has grown substantially and enjoyed highly enthusiastic reviews, enabling the company to offer its customers an extensive catalog with 300+ uniquely crafted products.

The company also puts a strong emphasis on first-rate customer service, and they benefit from facing few direct competitors in this niche space. The uniqueness of their products and training programs have increased demand among customers.

The company has a creative marketing approach that has helped expand their customer base. Email and social media marketing have been the building blocks of their multifaceted digital marketing plan and have brought a substantial amount of organic traffic to their website. Videos are created in-house and used for ads on social media sites such as Facebook and YouTube. More recently, the company has started running PPC ad campaigns on Google as well, and launched affiliate and influencer campaigns on their social media sites.


The company now employs three part-time workers who oversee content creation and website development, social media presentations and ad creation, and product photography and shipping. The current owners focus on additional tasks such as adding new products, website updates, procurement, and employee and contractor management.

After two years of compliance preparation for this sale, the sellers have reduced their involvement in the business so it can be easily transitioned to a buyer with minimal interruption in daily operations. The sellers are also available to work with the new owner post-acquisition to ensure the company continues to grow.

With the crystal industry projected to maintain significant growth over the next decade, a new owner can take full advantage of the strengths this company brings to this rising market. A loyal customer base, strong recurring revenues, and excellent supplier relationships add to the company’s overall strengths. This deal also includes $100,000 in inventory.

This Company is Represented by:

Technology, Internet & eCommerce Business Brokers

WC 3418

Asking Price
$ 577,000
Cash Flow
$ 159,642
Gross Income
$ 649,680
Year Established

    Interested in this Listing? Send us
    a message today.

    Or feel free to contact us
    at [email protected]
    or by phone: (800) 251-1559