Website Closers® presents an SBA-Prequalified natural health and beauty eCommerce Brand in the Nutritional Supplements Vertical committed to helping people reach their health, fitness, and beauty potential. The business offers all-natural supplements that help customers with appetite control, a strong metabolism, weight management, increased energy, improved digestion, and a variety of other issues.
The SBA Prequalification is a huge opportunity for a Qualified Buyer, providing the opportunity to purchase this business for as little as 10% down, with the SBA loan amortized over an entire decade at interest rates that are among the lowest on the market. This provides the rare opportunity for a buyer to achieve a return on invest in less than 1 year while still maintaining solid cash flow post debt service.
This brand astutely offers health and wellness supplements in multiple categories that are on trend with the industry’s most popular items. It provides fast and reliable shipping and works directly with manufacturers to include high-quality ingredients and unique propriety blends that set its products apart.
55% of revenue is derived from Amazon, followed by the Shopify-built website, accounting for 35%. eBay, Walmart, and Wish make up the remaining 10% of sales.
The products are sourced from different third-party manufacturers, some of whom the team works directly with on product ingredients and blends. Many top-selling products include ingredients and mixes that are different from stock formulas sold by competitors. These formulas contain increased nutrients per serving and added constituents to set them at a higher standard than alternatives available in retail stores or online.
The company uses a 100% stock inventory model, shipping directly from its warehouse and Amazon FBA facilities. The existing warehouse is run from a residential home as well as a nearby storage facility where monthly units are rented out, primarily for bulk storage and Amazon FBA inventory. The team mainly picks, packs, and ships orders in the residential area. A multinational logistics company collects and delivers approximately 300 to 500 orders daily.
Inventory orders are placed quarterly, with standard payment terms of 50% down and the remainder due upon shipment.
The digital marketing strategy is multifaceted and achieves an excellent ROAS of 4. Google and Amazon Ads are the top-of-funnel marketing strategy. At the same time, eBay and Walmart are midfunnel, followed by email campaigns at the bottom. When launching a new product on Amazon, the brand invests heavily in PPC to boost its ranking. The campaign budgets are reduced once it ranks organically for targeted keywords, resulting in excellent profitability.
Additionally, the team constantly follows keyword trends and label designs of competitors in the same Amazon product category. They will launch a product once they discover a new keyword or label trend that meets their criteria. In combination with the aggressive approach on Amazon, the launch involves Google Ads to drive traffic to the listings on Shopify. The new product is simultaneously listed on eBay, Walmart, and Wish.com with minimal advertising costs, making it instantly profitable.
Uniquely, there is no typical customer, given the variety of products and their broad applications. People of all types strive to be healthier, and the brand enjoys business from all genders, ages, and demographics.
The company achieves strong sales throughout the year, with a peak from January to March. This is due to the nature of the business, and typically after the holiday season, consumers look to reclaim their health and start the new year on a better track.
The owner works 20 hours weekly, primarily on sourcing new products and label designs, optimizing listings, managing employees, ordering inventory, advertising, and creating content.
Additional staff includes two fulfillment managers, four customer service agents, and five hourly general contractors.
The owner is motivated to assist in a seamless transition with comprehensive training and is committed to ensuring the business’s long-term goals and success. He is also open to maintaining equity and helping a buyer accomplish continued growth.
The supplements market has witnessed remarkable growth in recent years, fueled by various factors and increasing demand for health and wellness products. The global market has experienced substantial expansion, with projections estimating a value of over $300 billion by 2027.
There are several reasons behind the surge. Consumers are increasingly aware of the importance of maintaining optimal health and well-being. People are becoming more proactive in taking control of their health and turning to supplements to bridge nutritional gaps and support overall wellness.
Additionally, the rising prevalence of chronic diseases and lifestyle-related disorders has also contributed to the increased demand for supplements. Many individuals seek natural and preventive measures to support their immune system, improve digestion, manage stress, and enhance cognitive function.
Furthermore, the convenience and accessibility provided by online sales have played a significant role in the sector’s growth. Online platforms offer a wide range of products, often at competitive prices, and provide detailed information on ingredients, usage, and customer reviews. This has empowered consumers to research and make informed decisions from the comfort of their homes.
This Supplements Business is Represented by:
Tech, Internet & eCommerce Business Brokers