Website Closers® presents an SBA Pre-Qualified, Full-Service Revenue Optimization Agency that has built a custom Tech Stack to help its eCommerce Clients increase their sales and ROI through a Subscription Platform. The Agency’s technology is built directly into each client’s eCommerce Platform by a team of experts that handle all aspects of building and scaling a sustainable subscription program for the client; handling everything from system integration and development, opt-in optimization, compliance, and retention. All work is 100% Performance Based with the Agency taking a percentage of each subscription payment that goes through the system.
This business has been SBA Pre-Qualified, meaning it has passed an initial financial review by our trusted lending partners. For a Qualified Buyer, this translates into a smoother acquisition process, with access to favorable SBA financing—including a lower down payment, extended 10-year amortization, and highly competitive interest rates. This is a rare opportunity to secure a business with minimal upfront capital while leveraging long-term financing designed for success.
The Agency’s subscription solutions are tailored to each client’s unique goals, building a sense of loyalty and continuity among their old and new customers alike. Their packages enhance advertiser outcomes through optimized conversion rates, increased revenue per session, higher AOVs, and improved customer LTVs. On average, the Agency creates 60-70% of Recurring Revenue for each client.
The agency’s client base primarily consists of mid-sized eCommerce stores on Shopify and Amazon, which generate an average of 100 to 200 unit sales daily. The total addressable market for this Agency, therefore, includes millions of eCommerce storefronts from all over the world.
The Agency generates an average of $60,000 per month, per client, and, as the average client stays with them for over 1 year, they boast a growing $2 million LTV per client. Additionally, as they exclusively work with recurring clients, they have a 100% Repeat Customer Rate and they are planning to bring on several new eCommerce brands in 2025.
Business Broker Takeaways
1. Proprietary Tech Stack. The agency’s custom-built checkout process converts 60% of clients’ customers into subscription members. These subscriptions allow companies to turn one-time sales into long-term revenue streams, which in turn significantly improves their RoAS and overall ROI, especially if they are spending Ad dollars to drive traffic.
2. Strong Organic Growth. The quality of their services has led to much of their traffic stemming from glowing word-of-mouth referrals. The agency also regularly attends trade shows and forms affiliate contracts with the owners of eCommerce communities, promoting their brand and strengthening their reputation among their target audience. While these efforts have proven successful, a buyer could strengthen the agency’s growth by exploring Sales & Marketing initiatives, as the brand has currently yet to do so.
3. Active Growth. The agency is actively scaling their marketing efforts with new outbound tactics, including cold email campaigns to target Shopify owners, LinkedIn content marketing, and paid advertising on platforms like Google, YouTube, and Meta. They are also planning to build more affiliate partnerships, which, alongside these other strategies, are expected to provide a sharp increase in the amount of traffic they generate.
Operations
Current ownership spends 30 hours per week handling high level responsibilities, which consist of leadership, providing strategic vision, and helping with marketing and sales when necessary. Many of the agency’s other key tasks are handled by their director-level employees, and after finishing the hiring process for a new VP/COO, a buyer can look forward to a reduced workload once the VP is trained.
The brand’s expert staff includes the following full-time workers:
• An operations director
• A human resources worker
• A CTO
• A business development director
• 7 developers and assistants
Their design and development needs are handled by third-party contractors.
Scale Opportunities
Though the agency has already taken significant strides to grow their operations, there are still many ways an ambitious buyer could carry their momentum. They could begin by expanding their service offerings to include additional digital marketing solutions, which would appeal to a wider range of clients.
They could also hire an outbound sales team to pursue eCommerce sellers with over $10 million in annual sales, strengthening their reach and revenue. An outbound team would also work well with improvements to the agency’s current marketing strategy.
A buyer could attract more customers by attending more trade shows, establishing an SEO campaign for their website, and actively posting on social media for a heightened organic traffic flow. They could also create an affiliate program to further scale their reach and supplement their organic growth efforts with paid advertising for quicker growth.
Conclusion
This unique transaction opportunity possesses many qualities that make it an excellent acquisition for a buyer either interested in exploring agency work, or for someone looking for a bolt-on to a current agency to begin adding Subscription offerings. Another great buyer for this business would be a Family Office or PEG that operates several large eCommerce brands in their portfolio. Current ownership expects that the agency will become largely self-sufficient within the next 3 to 6 months, allowing a buyer to run operations with little oversight and a more global focus on growth.
