WebsiteClosers® presents a B2B Agency that specializes in Website Design and a host of digital marketing services, including graphic/print/branding, for small to mid-size businesses. With nearly 20 years of experience, the company has built up a very loyal client base, customers who come to them for Custom Websites that are personalized to meet their unique needs. Many stay around to take advantage of monthly services such as domain hosting and the company’s new website security protections.
As their client base has grown, the company’s profits have been steadily increasing. The company’s Average Order Value is now a hefty $3,900. The agency also enjoys an 80% Repeat Customer Rate from satisfied clients who return frequently for additional services, and their clients are their strongest marketing tool. The glowing and highly enthusiastic testimonials and reviews their customers provide have enabled the company to attract new clients without a dedicated marketing budget.
The company continues to expand and introduce new services. In addition to its monthly security protections, the company had a successful expansion into marketing for political campaigns, a niche field that is growing rapidly as more political candidates seek out expert web designers who know how to bring eyeballs to their sites.
One key advantage for a buyer purchasing this offering is that the agency has received Pre-Approval for financing from the Small Business Administration. The buyer will be able to take advantage of SBA Lending which allows a new owner to purchase this business with as little as 10% down, and then make payments over 10 years at an attractive interest rate.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly. Having relied on customer testimonials, a new owner could use traditional and proven digital marketing tools such as social media and email campaigns to drive sales higher, in addition to launching new services and offering customers a Referral Rewards program to keep them engaged.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Expanding Services. Although this brand has enjoyed strong sales for its custom website designs, the agency continues to offer new services to boost upsells and attract new customers. The new security and monitoring service provides their customers with access to 24/7 surveillance and updates on their content management system, available monthly, and the company has attracted plenty of new clients for the planning and marketing they provide to political campaigns, which includes access to videographers, web developers, graphic designers, social media strategists, and political consultants. These new services are a reminder that after 18 years, the company is capable of successfully finding ways to invent itself, making the agency an invaluable tool to its new and existing clients.
2. Turnkey Operation. For a full-time business, the current owner often works as little as 15 hours per week, focusing on communicating with clients, troubleshooting, and managing a team of highly skilled and professional contractors. These employees are paid per project and each one has a specialty among the many services this company provides. For a new owner, that means being able to focus on scaling this business rather than managing daily tasks and ongoing projects, and using the contractor model, the company could easily bring on additional contractors once new clients sign up.
3. Strong Customer Relations. One key to this company’s success has been its commitment to strong customer relations, feedback, and open communication. That’s why the company’s Lifetime Customer Value has increased, with the typical client now spending close to $4,000 on a website and requesting a redesign every four years. Customers appreciate how the company meets each client’s unique challenges and helps them grow their business over time, and they are increasingly requesting the company’s monthly hosting services or submitting requests for new business cards, ads, or flyers. Clients who request far more advanced website packages now have a Lifetime Customer Value of $10,000. This agency has long-term relationships with a lot of their clients, who trust them to deliver high-quality work and have responded by singing their praises online.
The Company
First launched in January 2006, the company now provides a wide range of services that include web development, marketing, and branding services, including SEO, graphic design, WordPress website design, and hosting services. Their website design services have traditionally brought in the most revenue, although the company is enjoying fast-rising sales on their political campaigns, which often rely heavily on graphic design work, and digital marketing services that include social media and video marketing and content creation.
Their sales remain consistent throughout the year as the agency attracts businesses of different sizes operating in multiple lucrative industries. Sales often peak around the time Americans get their tax returns since the agency gets a rush of small business owners now able to finance new websites or redesigns. To accommodate the needs of their clients, the company offers package deals that include the Ultimate Custom Website with SEO included, and political campaign packages.
The company does not have an active digital marketing strategy, which is a major opportunity for a new owner. In addition to customer reviews, the company has relied on an SEO program that optimizes its website. This has boosted organic traffic that is bringing 1,200+ unique monthly visitors to their site.
Email newsletters sent out to nearly 1,000 subscribers have also been successful, generating on average around $5,000+ in new business for each new email campaign.
That means the company has not yet tapped into PPC ads, social media, affiliate marketing, and other proven digital tools to grow.
The new owner of this company inherits their loyal customer base, skilled team of contractors with a track record for building high-quality websites, and expanding services such as political consulting. The company’s well-earned reputation is something a wise investor can build on to send profits skyrocketing, since there are multiple good scale options available to this company.
This Company is Represented by:
WebsiteClosers.com
Technology, Internet & eCommerce Business Brokers
WC 3474