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Scaling Indoor Gardening Kits, Sets and Gifts eCommerce Brand


This opportunity is a scaling eCommerce Brand that operates primarily as an Amazon FBA Seller. The brand has quickly become a go-to resource for Indoor Gardening enthusiasts, including Seed Starter Kits, Heirloom Seed Sets, Garden Supplies and Gardening Gifts. The brand is accelerating year over year and has a number of growth opportunity immediately available.

The company is currently only focused on the Amazon Sales Channel, but it is positioned well to begin focusing on additional sales channels, like driving more traffic to its branded Website, other online retail Channels and Amazon International. This is the perfect business for an entrepreneur to get into an online company and learn the “Amazon Way” from experts in the industry.

The business has clean books and records and tax filings, making it a good opportunity for Qualified Buyers to purchase this eCommerce business for as little as 10% down, amortized over 10 years through Website Closers’ Lending Partners. And if a closing takes places before the end of September, the U.S. Government will pay the first 6 months, free of charge, thanks to the CARES Act!

This eCommerce Retailer is specialized in Gardening & Gardening Gifts. The products include a range of products, including Bonsai Seed Starter Kits, Herb Garden Seed Boxes and more. The products stand out thanks to carefully crafted wood packaging with organic certifications & excellent follow up customer service and support. The company enjoys an active Facebook group of growers and enthusiasts. The wood packaging and components of the grow kit are made specifically for this company. Ownership has laid the groundwork and created a unique product that is difficult to replicate.

This internet retailer sees strong growth year around and low concentration risk in an underserved category. There is a sales spike from October-December as these products make for great Christmas Gifts. There is also a sales spike in the spring for planting season and smaller spikes during Valentine’s Day, Mother’s Day and Father’s Day. The brand sees a $28 average ticket value year-round and is well represented through high quality imaging and product descriptions. The company has a small support team that will likely come along with the new owner (if requested), and ownership has already created an entire private Wiki page that shows all company documents, SOPs and training for the new owner.

Transition to new ownership will thus be quite seamless and efficient. Relocation to anywhere in the world is possible as no physical location is necessary. No previous experience with eCommerce is necessary for this business – everything will be trained after closing as part of the transition.

This company has built itself atop an easy to run, low overhead model requiring zero office and no warehouse overhead, eliminating the need to deal with large employee or office expenditures. Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, and shipping needs, reducing the need to deal with or ship products from its own warehouse. 90% of inventory is held at Amazon with the balance stored at a Co-Packers warehouse where no warehouse storage fees exist.

With a low necessary workload based on current sales, this business is already scaling organically on its own. A new owner can choose to run the business as is, and reap the rewards, or to invest in the growth of the company, which primarily would be simply through the acquisition of inventory to begin selling on other channels and internationally, which will be quite easy using the tools provided by Amazon. Situated for scale in a variety of ways, this business is ready for expansion into almost any international channel and would be any easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, distribution to other online retailers that focus on the Outdoor Segment and even other segment-leading channels such as,, etc. – all potent ROI investments, this business is a ripe opportunity for the entrepreneur of almost any skill level.

This Amazon FBA Business Represented by:

Tech, Internet & eCommerce Business Brokers

Listing ID:  WC 2024

Asking Price
$ 7,100,000
Cash Flow
$ 1,573,772
Gross Income
$ 4,449,960
Year Established