WebsiteClosers® presents a unique Content Development & Talent Management Company that is focused on Influencer Development for Social Media within a mobile-first environment.
Over the past six years, this business has become a leading Agency for the Influencer Industry, especially with respect to “try on” Influencers that try on various pieces of apparel for client brands. The company is skillful at using social media marketing and SEO content to boost Influencer careers and profiles.
The agency has become notable for its skill at discovering emerging talent. Unlike more traditional agencies representing aspiring models, this company is known for promoting women of different body sizes and more diverse racial and ethnic backgrounds that can truly influence an audience, giving them considerably more appeal as the modeling world expands into a broader array of Influencer Specialists.
The agency then works with Influencers to produce high-quality content made available on multiple popular social media platforms, while also giving that content copyright protection. This has enabled the company to develop a thriving and sophisticated social media marketing apparatus, attracting significant followings on platforms that include Instagram, YouTube, TikTok, and Facebook.
With a large portfolio of websites to post content on, the company is also known for its expertise in generating SEO-optimized material that drives high organic traffic. The company can also boast of consistently high open rates for its email campaigns. With 12,000+ email subscribers, the company has been able to maintain a global audience that spans across several nations, and their audience continues to expand thanks to the fact that the company’s websites are fully optimized from an expert SEO program, and that includes optimization on mobile as well.
Digital marketing remains a rapidly growing field, particularly as the eCommerce industry continues to expand, and more customers begin shopping on their laptop or mobile device. To cut through the high competition, online businesses have increasingly relied on tools such as SEO and social media and email marketing to attract customers – the very digital tools this agency has demonstrated high skill and proven results at.
The company’s online presence across multiple websites and social media accounts has made them highly valuable to their clients. Revenue is generated in multiple ways, including advertising revenue on YouTube and Instagram, the sale of premium content, affiliate revenue, and email-driven sales.
This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly by running PPC ads, expanding its affiliate marketing opportunities, and licensing some of its prime content, to mention only a few of the expansion opportunities available.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:
1. Growth Opportunities. A smart investor has plenty of ways to capitalize on this agency’s untapped potential, particularly since social media marketing is in high demand across all industries, and this company has a track record of profitability in that vertical. With a strong foundation, the company is in the ideal position for a rapid expansion. That would include replicating their success in other lucrative fields, since there are no shortage of industries that rely heavily on high-volume organic traffic to boost sales. With their mastery of modern digital marketing tools that include social media, email and SEO, this business is ready for strong growth under an ambitious new owner.
2. Unique Content. The company has thrived by ensuring the content they produce is not only original and never a pale imitation of what competitors are offering, but also fully copyrighted to protect their clients’ interests. That’s been a key to helping them attract fresh influencer talent eager to get exclusive content that promotes their careers. This has given the company a competitive edge in the market because they maintain plenty of loyal followers across their so many social media platforms. That keeps followers highly engaged and ensures this brand will continue to boost audience engagement and build long-term brand loyalty.
3. An Automated Business. This turnkey business operates on low overhead and can be managed anywhere. The seller employs an experienced team of digital pros that includes a full stack developer, video editor, two SEO writers and one managing SEO and online ads. The current owner focuses on scheduling content on the brand’s social media accounts and their email blasts and posting SEO-related content. While the company maintains nearly 30 websites, only one developer is needed for maintenance. No special skills are needed by a buyer to successfully run this company, and the seller is available to stay on in some capacity to ensure a smooth transition.
The Company
Launched in 2018, this company was able to use its skill at social media marketing and content production to take advantage of changes happening in the fashion and modeling industries, especially within social media. Those rapid shifts have included embracing a more diverse range of body types and appearances.
As this agency recognized, a lot of that change was coming from popular images on social media of influencers with different body types. As a talent management company, the business quickly developed a reputation for discovering new, international talent that included naturally curvy models. Their team of digital pros continues to support a growing number of popular internet personalities.
Armed with a sophisticated social media marketing network that includes extensively published SEO content, this company is a smart investment for a new owner who recognizes the impact that social media and email marketing have on eCommerce today and is ready to take this business to the next level.
