WebsiteClosers® presents an eCommerce Sports Brand positioned within the growing youth Sports Training Equipment Market. With a solid 10-year history, this business has become a leader in their niche, offering a diverse and proprietary range of portable sports training products that cater to baseball, softball, soccer, and volleyball athletes. This leading brand focuses on improving product quality. They offer over 200 collapsible and easy-to-transport SKUs. These SKUs are made for parents and coaches who want to bring revolution to youth sports experience. The company’s success is supported by strong relationships with professional athlete endorsers, helping to solidify their status as a trusted and top brand.
The Company
The business generates approximately 90% of their sales through Amazon using a highly efficient FBA model, with the remaining 10% coming from their D2C Shopify website. A key highlight of this operation is their extraordinary return on ad spend (ROAS) of 19.56% on Amazon, underscoring the company’s ability to optimize advertising campaigns for profitability. The average order value consistently stands at $100, reflecting a well-balanced pricing strategy across their product portfolio. Additionally, no single SKU comprises more than 15% of sales, ensuring diversification and minimizing risk.
Operational Infrastructure
The business is streamlined and scalable, with an experienced team in place. This includes a dedicated China-based sourcing and quality control team that oversees manufacturing and logistics, resulting in seamless inventory management and high product standards. The company stocks between $1.5 million to $3 million in inventory to maintain consistent fulfillment capabilities, primarily through Amazon’s warehouses and their own 23,000+ square-foot facility.
Marketing Efforts
Marketing efforts have been focused on Amazon PPC, influencer endorsements, and basic SEO strategies, providing untapped scaling potential for a new buyer with expertise in boosting digital marketing initiatives. With an active email database of 80,000+ customers, there is a significant opportunity to implement advanced email marketing campaigns, improve Shopify SEO, and explore additional marketplaces such as Walmart and eBay. Furthermore, a buyer could leverage the brand’s exclusive designs to expand into B2B sales channels, including partnerships with sporting goods retailers.
While the business has seen consistent growth, their owners, after years of dedication, are now ready to transition the company to a new owner who can inject fresh energy into scaling this proven enterprise. With extensive operations, a clear growth roadmap, and a firmly established reputation in a growing market, this company represents a compelling investment for U.S. buyers seeking a profitable, scalable, and high-demand eCommerce opportunity.
Business Broker’s Takeaway
Our analysis of this business shows that the value propositions present are decisive for a buyer looking to get into the sports equipment space. We are excited about this business for three important reasons:
1. Proprietary Product Line: Every product sold by this company is made specifically for their brand, which gives them a strong advantage over competitors. They offer over 200 SKUs for youth sports training, and there are no similar products elsewhere. This allows the company set their prices confidently and builds customer loyalty.
2. Remarkable Operational Infrastructure: This business boasts a well-oiled operational setup, including a team of sourcing and quality control professionals in China and a 23,000+ square-foot warehouse in the U.S. With inventory stocked to meet demand and no reliance on DropShipping, the business is primed for seamless transitions and scalability. The existing infrastructure allows a new owner to focus on growth rather than foundational work.
3. Scalability Through Untapped Growth Channels: While the company has already achieved impressive success, there are numerous avenues for expansion. With an 80,000+ customer email database and a solid foundation on Amazon, opportunities exist to optimize advertising, enhance SEO, launch a more aggressive email marketing campaign, and expand into additional marketplaces like Walmart. This business presents a rare chance to take an already thriving operation to new heights with strategic marketing efforts.
This company represents a rare combination of strong fundamentals, proprietary offerings, and massive growth potential, making it an excellent opportunity for a U.S. buyer ready to invest in a scalable market.
