Website Closers® presents a truly unique business in that it’s both Tech-Enabled eCommerce, with full capabilities to sell its 12 brands all across the globe, and it owns the Design House and Manufacturing for all the products it sells.
They operate as an Apparel Production Company for their 12 in-house apparel brands, owning all machines necessary to produce the products they sell. The company creates and launches online brands to a worldwide Direct to Consumer audience. Management has grown a single brand into an extensive portfolio in the past 11 years. Some brands were strategically purchased, while others were created in-house. All designs for all products currently sold are designed in-house and manufactured by the company.
A stock model has been strategically designed to optimize profits. Some products are created to order, while other popular SKUs are kept on hand. Sales are consistent throughout the year because of the range of products and brands. Demand for t-shirts and bathing shorts peaks in summer, while hoodies, sweatshirts, sweatpants, and leggings mitigate revenue fluctuations. Additional markets in North America and Australia complement the primary demographic of European direct-to-consumer customers. Supplementary sales channels and wholesale have recently come under management’s attention as potential new growth areas. These two sales channels currently make up a quarter of total revenue.
The business uses an in-house eCommerce platform created and improved over the past 7 years and proprietary software for production and storage. A rival would have to spend millions to emulate the technology.
The proprietor currently spends around 10 hours weekly in a directorial capacity due to the highly effective automated nature of the business. A large staff works in various divisions across multiple entities. Ownership is excited to help in whatever capacity necessary to help a new owner transition into the business and successfully take it to the next level.
Strategic digital marketing efforts drive customer acquisition. Social media advertising and influencer relationships achieve a healthy ROAS, while search engine advertising is also emphasized. Email subscribers comprise a quarter of a million individuals. They are nurtured with consistent campaigns showcasing new products, specials, and helpful information.
The typical shopper varies between all 11 brands, as one would expect. However, some similarities are consistent themes. Age, for example, is one of them. Most customers are between young adulthood and their mid-thirties. They frequently utilize the internet and social media, have outgoing personalities, enjoy making a statement, and exhibit distinctive flair. Their annual income is the country standard or higher.
Management has been able to use those metrics to optimize advertising. The business includes a dedicated office for brand development and statistical research to realize the highest return on investment across the board. The marketing team pays great attention to each brand’s distinct objectives and tactics and advertises accordingly.
That research also helped the company buy three rivals to integrate and gain market share. The acquisitions proved wise, benefitting the company directly and indirectly, and have achieved fantastic profits.
Scale prospects are abundant. The business has additional opportunities to advertise its brands globally. Amazon’s international platforms provide it with the most efficient means of doing so while enabling the company to reach potential clients in many new nations rapidly.
Using the internal platform, a new owner might also introduce new brands. With remarkable success, this strategy has been repeated time and again.
The company has benefitted from successful influencer marketing campaigns across all brands. To increase sales, it’s worth considering expanding those efforts. The wholesale accounts of the business present a significant growth possibility.
As the business produces its own goods, offering licensing agreements and renting out idle manufacturing facilities to other companies presents a clear revenue opportunity.
The global eCommerce apparel market was valued at $553.1 billion in 2021 and is expected to register a compound annual growth rate of 8.6% from 2022 to 2030. This can be attributed to the growing demand for clothing online from developed regions such as Europe and North America. The growth is also a result of evolving fashion trends, an increasing number of working women, a rising female population, and the abundant spending power of shoppers. Constant product innovations and improving living standards are expected to drive apparel demand further—a category already the second biggest in the US, closely behind electronics.
Since its inception, the owner has endeavored to cultivate and promote talent internally whenever possible. Subsequently, extensive expertise is unnecessary for a buyer to continue expanding this successful, well- oiled operation. In addition, the current owner strongly desires to transfer the firm he has worked on tirelessly for over a decade to capable new stewardship. He will go above and beyond to help ensure a smooth transition and ongoing proliferation.
This Apparel Company is Represented by:
Tech, Internet & eCommerce Business Brokers